#10 - Write your SaaS Growth 📈

Aloha SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.In order to unsubscribe, click here.Welcome to the 10th edition of Write Your SaaS Growth.TL;DR In this edition, we discuss:Ads: Create SaaS ads according to your customer funnelCold Email: Personalize 10X before you focus on volumeContent Marketing: Market research with RedditCommunity: Your community will buy from youCopywriting: Handle "this is not for me"Email Marketing: Email is like an invitation to someone's homeGrowth Marketing: Growth marketing is how you go from $1k - $10k Sales: Ask questions to uncover problemsSEO: Write about what your users are seeking solutions forSocial Media Marketing: Being afraid of PH launch?Let’s GO!

July 30, 2022

Growth Tip of the Week!

Ads

Ads have a different ad-funnel in terms of customer awareness. There are many ways you can have a great sales pipeline with ads. All you need to do is tweak your offering depending on where your customer is. If you sell a blogging tool, sell the dream of blogging to the top of your funnel. Sell what blogging will help them do rather than the writing tool.

Cold Email

Cold emails for SaaS especially B2B have to be a lot more personalized. Selling a tool is a relationship at this point. Personalize the cold email not just as an ice-breaker but also about the specific problem your company/prospect has. Maybe through a loom video? You can scale later with volume.

Content Marketing

For your content hammer to hit the ever-moving nail, you need to be point-on with your content marketing strategy. You can craft the perfect one with good content marketing research. Reddit is a great tool to do your content marketing research.

Community

The biggest difference a good community can do for your SaaS is to create a hearty relationship. When a prospect feels genuinely seen, heard, and talked to, it is natural for them to retain the favor. You get customer word of mouth and target audience research. A lifetime subscription is only icing on the cake.

Copywriting

Your potential customers would fin n reasons to buy the product! One big objection you must have faced is this is not for me. In most of these cases, your prospect is not sure if they would be able to make justice of the investment. It's your job in the copy to uncover objections and help the make the sale.

Email Marketing

Email is a very sensitive topic. It's like an invitation to someone else's home. You got to be well-mannered. You need to tell them you are coming (let them know when you will send emails), what you will be doing (tell them why you are sending emails), and how it will help them when you come (bring a high value to the table, maybe a bottle of wine?).

Growth Marketing

Growth marketing is hugely relevant in SaaS. Your customer lifecycle flywheel can generate massive opportunities to keep building your MRR. Every stage has a good chunk of detail that can be the difference between a $1k MRR and a $10k MRR.

Sales

Sales is a lot about having a conversation and helping your prospect. Sales is not about selling but asking questions to uncover prospect problems.

SEO

As a new SaaS product, begin your SEO with bottom-of-the-funnel content. Start writing about your features and how it helps the job to be done. This is how new SaaS products can create BOFU content. It helps a user with their most specific and pressing pain-point and creates multiple opportunities for conversion.! :)

Social Media Marketing

I have never done a Product Hunt launch. However, what I know and understand after multiple upvotes - it's a great way to see who your target audience is, get initial feedback, and maybe some early users too. Have you done a PH launch before? How did it go? Are you considering one soon?

Behind the scenes

We're building a guide for tech marketers in public. It's a tale of how tech founders can sell freely (without fear!). Follow along the story :)

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

Reply

or to participate.