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- #11 - Write your SaaS Growth đ
#11 - Write your SaaS Growth đ
Hello SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter âWrite your SaaS Growthâ by SaaSwrites - a SaaS Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.In order to unsubscribe, click here.Welcome to the 11th edition of Write Your SaaS Growth.TL;DR In this edition, we discuss:Ads: Do you now need Google Ads to get ranked on page 1?Cold Email: Create unique angles to test how your market respondsContent Marketing: Tailor your content according to your audience groupCommunity: Community building is not about having a 'customer community'.Copywriting: Use your customers' words in your copyEmail Marketing: Segmenting your audience till 1 will give you the highest ROIGrowth Marketing: Build a strong connection with your brand Sales: Keep moving to have a shorter sales cycleSEO: Adding FAQs to blog postsSocial Media Marketing: What value does building in public provides?Letâs GO!
Growth Tip of the Week!
Attack one marketing channel at a time.
Half assing five different customer acquisition channels will just leave you burning cash.
— Bryant Suellentrop (@SullyBusiness)
Aug 3, 2022
Ads
Do you need Google ads to rank for your brand keywords? When Google puts 4 paid ads ahead of the first organic result for your own brand name, youâre forced to pay up if you want to be found. But OG SaaS founders know you will start to see the traffic go down roughly two quarters down the lane after you stop google ads spend.
Apparently a significant part of Google's business is selling you traffic you would have gotten anyway. I talked to one founder who used to spend a huge amount on keyword ads. They stopped completely, and they still got 95% of the traffic they would have gotten.
— Paul Graham (@paulg)
Aug 3, 2022
Cold Email
Cold emails are all about testing various angles. Your SaaS is uniquely hitting a unique market in a unique way. If a common cold email template does not work, shake things up! Keep creating unique angles and test how your market responds. Double down on what works!
This system is consistently getting leads on a predictable basis (apply to your SaaS asap):
1. Short-form first cold email pitching a video demo (2-3 sentences)
2. Loom video (demo) - depending on the deal size, can be personalized or evergreen
3. Follow-up.Simple but works
— Jan Polednik (@TheJanPolednik)
Aug 5, 2022
Content Marketing
Content marketing is layered. Itâs all about understanding your end-users and their needs. When you have a clear understanding of your audience, you create content that talks to them in ways that resonate. If you create e-books on crypto investments for your SaaS that serves to GenZ, your efforts 'might' lead to no results.
Different age groups = different content preferences.
The older generation prefer email, news articles, and research papers.
Younger generations want videos and photos, etc.#content#marketing#SaaS
— Kjael Skaalerud (@skaalywag)
Aug 1, 2022
Community
Do not get it wrong where you assume that building a community is about having a 'customer community'. A community is the community at-large. If pushing a community is your SaaS acquisition strategy, youâre really running two companies at once.
Copywriting
An easy way to write or nail your copy is to simply use your favorite customer words. You can use customer interviews and surveys to learn how your customers talk about your using your SaaS and use it in your copy on landing pages, ads, product descriptions, etc. It works best!
The hardest part about copywriting is trying to write marketing copy that doesnât sound like âmarketing copyâ
The secret?
Steal your copy straight from the mouths of your best customers
— Katelyn Bourgoin đ§ (@KateBour)
Aug 1, 2022
Email Marketing
The closer you can get to speak with an audience of one, the more ROI you'll see from your email marketing campaigns. Identify data and analytics you collect about customers and segment them according to buying habits and preferences. This helps you target customers through email.
Growth Marketing
When your brand has a strong connection with customers, you increase in loyalty and your customer acquisition costs go down. Do more of what is currently working in your customer acquisition and do it better.
Once you find a customer acquisition strategy that works, double down
Keep hitting that Mario đȘ block until no more coins come out
Don't get distracted by the idea of a magic đ somewhere else until you delegate another person to hit that block
— Josh Ho (@jlogic)
Aug 2, 2022
Sales
Your ultimate goal as a SaaS founder (and to build freedom) is to have a shorter sales cycle. Your business only grows through sales, but the more you need to get involved in the sales cycle, the less freedom you have! Work your way on a system that reduces friction points between you and your SaaS sales. Of course, it will take some time.
SEO
Experiment with adding an FAQ section to the bottom of your articles. You can build a solid conclusion by to re-answering some questions you already answered in the article. And you get to update your blog posts with a bunch of new Q and Aâs that you never touched upon.
1. Add FAQs at The End of Posts.
No schema. Just a <H3> question with a <p> answer.
Google your primary keyword & look for the "People Also Ask" section for questions.
Answer those.
— Matt Giovanisci (@MattGiovanisci)
Aug 5, 2022
Social Media Marketing
The biggest benefit of building in public is the value you generate. You give other people hope by showing what can be done. That's the biggest engagement hack of all. People love watching slow increment results on actions you are showing them. It's inspiring!
Behind the scenes
We're building a guide for tech marketers in public. It's a tale of how tech founders can sell freely (without fear!). Follow along the story :)
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,
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