#12 - Write your SaaS Growth 📈

Aloha SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.If you'd like to unsubscribe, click here.Welcome to the 12th edition of Write Your SaaS Growth.TL;DR In this edition, we discuss:Ads: Do market validation before you build your product.Cold Email: Understand the problem of your target customerContent Marketing: Metrics to drive ROI of your content marketingCommunity: Offer multiple incentives to your community members Copywriting: Conversion copy helps your user take actionEmail Marketing: Have a free trial to capture emails from interested usersGrowth Marketing: What improved conversion rates can doSales: Onboarding checklists can serve your MRR wellSEO: Tackle on-page SEO with keyword researchSocial Media Marketing: Know where your audience is and what content they consumeLet’s GO!!

August 13, 2022

Growth Tip of the Week!

Ads

Starting a new SaaS? Run some ads and do market validation before you build your product. It’s a great way to save time by leveraging some funds to run your ads. Build a landing page, have a well-written copy and push it through to your target audience.

Cold Email

Cold email subject lines that are successful have close to 40% open rate and close to 20% response rate. To have a great subject line or a cold email, understand the problem of your target customer, identify your USP/value, and help them save money, make money, or save time. This is a win-win!

Content Marketing

Content marketing is technical. It's much different than writing. There are tons of metrics that can help you drive the ROI of your content marketing efforts. Monthly visits, conversions and lifetime value are some important metrics to know and track.

Community

Building a community for your SaaS has many benefits. Not just for you as a SaaS community creator with direct feedback, market awareness and problem deep-dive, but also for your community members with multiple incentives.

Copywriting

Looking for some more conversions for your SaaS product? While ad copy is to build awareness and content is to educate, conversion copy helps your user take action from your SaaS website/page. A pretty straightforward approach to building more conversions is to apply the rule of one.

Email Marketing

The biggest benefit of having a free trial is to capture emails from interested users. You can then schedule your email marketing efforts to convert your free users to paid users.

Growth Marketing

Take a hypothetical scenario - you have 100 visitors on your SaaS website with a conversion rate of 2%. That's 2 customers. Instead of looking to grow from 100 to 200 visitors, grow your conversion rate from 2% to 4%. Once you have those 4 customers, increasing your traffic to 200 would result in 8 customers (or even more).

Sales

As a SaaS product, when you neglect your onboarding flow, you leave money on the table. Don't assume users will click around and figure it out. Use empty states as conversational bumpers to guide users to value. Onboarding checklists are also simple but really effective.

SEO

SEO falls into three main categories: OnPage SEO, Technical SEO & OffPage SEO. In the grand scheme of things, all three are equally important. However, new businesses should focus on OnPage SEO first before tackling the other two SEO methods. Keyword Research is the most important aspect is on-page SEO.

Social Media Marketing

Target your content and communications according to where your prospect is hanging out! Most B2B folks are on LinkedIn. Inspirational and adventure SaaS products can post content on Insta. Know what works best for you, but most importantly for your customers.

Behind the scenes

We're building a guide for tech marketers in public. It's a tale of how tech founders can sell freely (without fear!). Follow along the story :)

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

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