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  • #13 - Write your SaaS Growth 📈

#13 - Write your SaaS Growth 📈

Ciao SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter â€˜Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.If you'd like to unsubscribe, click here.Welcome to the 13th edition of Write Your SaaS Growth.TL;DR In this edition, we discuss:Ads: With ads, you don't have to wait for growth to happenCold Email: A high conversion formula for your cold emailContent Marketing: Formatting and design contribute to clear messagingCommunity: You don't have to build a community to leverage value from oneCopywriting: Apply QUEST framework for your Hero sectionEmail Marketing: Simple email automation flows can reduce churnGrowth Marketing: offering value with upsell & cross-sell Sales: A SaaS demo call is to discover painSEO: Have helpful guides for all your featuresSocial Media Marketing: Influencers representing your brandLet’s GO!!

August 20, 2022

Growth Tip of the Week!

Ads

It's a great idea to start running ads in the first opportunity you get. There is no waiting for growth. You turn up right in front of your customers who need your product. It's easy and scalable.

Cold Email

Cold email with a cast study can drive an insane ROI. Here's one example that you can use for let's say a Blogging SaaS:

We recently helped a lifestyle brand in {niche} save {~15 hours a week } from {month1} - {month3} using {productName} with {a reliable technical SEO} leading to them increasing traffic growth to {107% MoM}.

Content Marketing

Formatting matters. Design matters. Both contribute to better marketing and clearer messaging. Readers won't stay engaged if you're making the reading experience hard to do. This is something I'm learning as I write. Always keep breaking your content with a variety.

Community

To leverage the power of a community, you do not have to build one from scratch. Leverage existing communities. Particularly Facebook groups, niche forums, and Reddit. Your customers are asking for your help!

Copywriting

The best way to apply copywriting principles is through a framework. The Quest framework is great for the all-important brand hero section of SaaS products serving a niche.

Email Marketing

Email marketing is still underutilized. Email is a great way to help your existing and interested customers educate about your value. Look into some simple email automation and flows and start designing your emails. It's a great way to reduce churn too!

Growth Marketing

There's so much that an average price increase can do. Pricing should never be a motivation for your customers. If your customers are choosing you based on pricing, they will leave you sooner than later. Offer upsell or cross-sell value once you have stable retention. That will help you increase your MRR.

Sales

A great SaaS sales demo or discovery call is to discover the pain. Figure out their day-to-day workflow on how to overcome their pain with your SaaS. Quantify the pain with a financial metric or time metric. And then shut up! You will most likely close a sale.

SEO

For a new SaaS product, the best SEO strategy is to have helpful guides for all your features. Match these guides with a user's intent. User guides are also a great support buddy for your customers other than generating a helpful article that also brings more customers.

Social Media Marketing

Your SaaS product that is reinforced over time to an influencer's following brings a high affinity. Find influencers who want to be a true representative of your brand. The result? More consumer trust and often lower influencer rates.

Behind the scenes

I got my first B2B customer! Yes, this is such a big win after all the effort and hard work. It's through a marketplace and is an inbound lead that got converted in a sales call. There are 5 more inbound leads with trials. Hoping for a great turnaround!

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

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