#14 - Write your SaaS Growth 📈

Hello SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.If you'd like to unsubscribe, click here.Welcome to the 14th edition of Write Your SaaS Growth.TL;DR In this edition, we discuss:Ads: Use different ad platforms for growth Cold Email: Figure out your ICPContent Marketing: Content is all about adding value in a unique wayCommunity: You don't need one to start a SaaSCopywriting: Apply case studies at important touchpointsEmail Marketing: Segment and send email handling objections for your leadsGrowth Marketing: Use data in the end to end SaaS cycle Sales: Apply psychology by telling prospects what they dont loseSEO: It takes longer to work but bring ROI for long Social Media Marketing: Leverage Reddit when the pan is hot!Let’s GO!!

August 27, 2022

Growth Tip of the Week!

Ads

Various ad strategies can help you with different results. A new SaaS product can experiment with its ads on a social media platform with its audience groups. This can include Twitter, Reddit, or FB/Insta! And then there are other platforms that can help you scale and stabilize.

Cold Email

You need to target the right Ideal Customer Profile (ICP) before sending a cold email. It helps you personalize your SaaS to the right prospect. Go deep into understanding your customer, their pain points, and where they currently are in the business.

Content Marketing

Content is all about adding value in a unique way. This helps your audience consume relevant, educational, and entertaining content. Often, a route to go distributing content is by looking at keywords, but viral content is not mostly created through keyword research.

Community

Most of the time - you do not need a community to build a successful SaaS. You can build a community once you have a good number of paying customers - this helps in retention and referrals.

Copywriting

Apply one-liner case studies (usually applied in cold emails) and sprinkle them at important touchpoints that primarily target objections. This method will let you handle objections at each step and move the acquisition cycle forward.

Email Marketing

You should segment your leads (trail users) & customers into different marketing lists You don't want to send an email handling objections for your leads to customers who are already paying. Your main goal is to grow the list & convert leads into paying users!

Growth Marketing

Growth marketing is not just about PPC. It takes care of every step that your SaaS is involved with your customer. Starting from acquisition to retention and referral, apply data-backed insights at each stage and improve your MRR %.

Sales

The fear of losing far outweighs the joy of winning. This especially applies to prideful & competitive people. Help them know how much they are going to lose and not how much they will gain. Human psychology is more risk-averse to lose.

SEO

SEO is a long-term play. Your SEO efforts will take at least 6 months to show results. But the ROI is generally for much longer. Backing your SEO strategy with Google ads is a great combination to nail your search results with your solution. Ensure you know there are enough people searching for the problem your SaaS is solving!

Social Media Marketing

Reddit is an amazing tool if you know how to leverage it properly. Fed says if folks are asking for a solution or complaining about a pain point you can help with, get in touch. If the post is young, then it's better to get a comment in (so others can see it too), but if it's older then a more direct convo is preferred.

Behind the scenes

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

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