#15 - Write your SaaS Growth 📈

Hello SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.If you'd like to unsubscribe, click here.Welcome to the 15th edition of Write Your SaaS Growth.TL;DR In this edition, we discuss:Ads: Ads can help you build trustCold Email: Use simple friendly languageContent Marketing: Produce content in a format that your users like Community: Community helps build a snowball effectCopywriting: Use CTAs to drive your user to their next course of action Email Marketing: Email works well for retention Growth Marketing: A demo account to help users experience a transactionSales: Feedback from sales is criticalSEO: Build a topical authority in your SaaSSocial Media Marketing: Actively contributing to subreddits can bring a big ROI  Let’s GO!!

September 03, 2022

Growth Tip of the Week!

Ads

One big factor that ads can play a role in is through building trust. For a potential prospect, there are various elements of building trust like testimonials, ratings, customer success stories, effective PR, etc. Another great trust-building factor is to show your awards.

Cold Email

Cold email is lucrative and it works. Just get it working for some time and continue to experiment. Once you get your setup and basics right, craft a good cold email message to your prospect. Personalize, make it for them, and just use simple friendly language.

Content Marketing

A big mistake is to create content for yourself. When you like consuming content through a blog post, it is natural that your focus on creating content is also through a blog post. But to create an effective content marketing strategy, produce content in a format your users are consuming it. For example, adding a video complements your written blog.

Community

When you create a community around your SaaS product, more people will want to learn how to use your product. More people will want to teach how to use your product. More people will want to invite other people to use your product. That's human nature.

Copywriting

Your CTA drives action. Every CTA is not about selling. A CTA can also help drive a prospect to the next stage in your onboarding. Apart from having just one CTA per page, have a CTA that reduces friction. It helps you build a reliable system.

Email Marketing

Email marketing works far beyond after a sale conversion. I rate it as one of the best retention marketing strategies available. It's also great to help your users with onboarding. I say this because I reminded one of my SaaS prospects to only finish completing their profile and he went on not just to complete the profile but to take the trial period and pay!

Growth Marketing

One common problem in activating a user is to enter a lot of details before experiencing your product. Andrew shares an effective solution by helping your users experience a product with borrowed data! What does that mean? Have a demo account filled with existing data and allow users to experience a transaction. This helps them feel the product and motivates them to go through the long sign-up process.

Sales

Sales will help you learn so much about your SaaS. It's a form of direct research on what and why your prospects buy. Invest your time in sales. Set up some calls. Talk to people who buy your product.

SEO

A term that I like with content and SEO is topical authority. Your content explains an entire topic (often linked through multiple posts) to the audience. So while you continue building your SEO relevance. you also help create product awareness for your targets.

Social Media Marketing

I recently posted about SaaSwrites on a relevant subreddit community. I wasn't expecting, no comments likes and a few people possibly just scrolling past by! However, I was amazed at the number of clicks one post got me. I can only imagine what ROI actively contributing to your relevant communities would bring in.

Behind the scenes

Been working on setting up my onboarding email flows. Crated 4 segments or stages where my prospects interact and onboard with my SaaS. Writing a series of emails in each segment to help them move to the next stage. Been a wild ride but so much to learn.

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

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