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  • #16 - Write your SaaS Growth 📈

#16 - Write your SaaS Growth 📈

Apologies! I forgot to hit publish on Saturday. Duh. I thought better to send this out today than not send it at all!Hello SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter â€˜Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.If you'd like to unsubscribe, click here.Welcome to the 16th edition of Write Your SaaS Growth.TL;DR In this edition, we discuss:Ads: Know who you are talking to and what message they would like to hearCold Email: First lines will help make your campaign.Content Marketing: Your content strategy needs to continuously fuel your growth engine Community: Community leaves an impact that helps people become humans.Copywriting: deploy psychological triggers in your copyEmail Marketing: Automate campaigns based on actions to personalizeGrowth Marketing: Find methods to stay in touch with your customer and avoid churnSales: have product documentation to shorten your sales cycleSEO: SEO is not free and can become quite expensiveSocial Media Marketing: Social media marketing is great for feedback Let’s GO!

September 13, 2022

Growth Tip of the Week!

Ads

Nothing works in marketing until you know who you are talking to and what message they would like to hear. Don't just drive traffic to your SaaS from ads. Do your research, speak to your customers, learn their pain points and change your copy, website, and funnel accordingly.

Cold Email

There's a strong debate on how much a cold email needs to be personalized. Some say 80% of prospects don’t read past the first line of your cold email. First lines will help make your campaign.

Content Marketing

For SaaS content marketing, you're selling both technology and service. The longer sales cycle in the SaaS industry means that your strategy has to be focused on both acquiring new customers and retaining them. Your content strategy needs to continuously fuel your growth engine.

Community

The power of building a community is much bigger than getting MRR for your SaaS. It leaves an impact that helps people become humans. Your SaaS providing an opportunity to help your customers feel more human is in itself a great marketing strategy.

Copywriting

Do you deploy psychological triggers in your copy? A good copy will help your prospect make the click, but pulling out the credit card is a whole different game. Deploy tons of different psychological triggers to help your copy win even more deals. Here's a fresh start framing you can apply to help your prospects make a new beginning:

Email Marketing

Automation makes email marketing a great side rep for SaaS marketing. You can set up various campaigns based on actions performed by your users and that is powerful. It helps personalize your prospect's experience, helps them with on-point customer success, and continues to build trust.

Growth Marketing

Customer retention is everything. The average SaaS company loses 50% of its customers within 12 months after they sign up.  Is your business struggling with churn rate? Stop running yourself out of business! Find methods to stay in touch with your customer and avoid churn.

Sales

Do you have great documentation in place? Or is it just a sales demo? With a SaaS product, we often put the customer first by handing out demos. However, when you have proper technical documentation in place, your process would be customer-centric and shorten your sales cycle.

SEO

To begin with, SEO tools are expensive. Writing great content takes time and high-quality writing skills. You need to ensure your technical SEO is sound and your websites are in order. SEO takes a lot of effort in terms of labor and cost. However, once the results set in, they are great.

Social Media Marketing

Social media seems glamorous. Likes, comments, shares, and RTs, it feels like a lot can happen. But that's not the story always. When starting new, you might struggle, or get minimal impressions. The key is to keep going! Social media is a resource that can act as a great feedback!

Behind the scenes

Been thinking of different ways to provide more value for my SaaS prospects apart from the software. And then will find ways to include the value in your copy.

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

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