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- #17 - Write your SaaS Growth 📈
#17 - Write your SaaS Growth 📈
Howdy SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.If you'd like to unsubscribe, click here. If you'd like to buy me a warm cup of coffee, click here. Welcome to the 17th edition of Write Your SaaS Growth.TL;DR In this edition, we discuss:Ads: Making ads with those good old movie stillsCold Email: Having empathy in your CTAContent Marketing: Content clusters solve wider problemsCommunity: The ROI of a community is helping users with achievementCopywriting: Help your users write your copy for you Email Marketing: Segment your users according to your product journey Growth Marketing: Activate your users with less frictionSales: You do not need a demo for your sales cycleSEO: Focus on your BOFU solutionsSocial Media Marketing: Use Twitter circles to gather SaaS feedbackLet’s GO!
Growth Tip of the Week!
I don’t want to move fast and break things, I want to build a calm, profitable lifestyle business.
— Andrea Bosoni (@theandreboso)
Sep 16, 2022
Ads
Where are the ads with those good old movie stills? You can still create an amazing SaaS ad (like embedded video calls) while showing the customer pain with fun, emotions, entertainment, and education. All you need is a creative genius. Such ads also work great for YouTube! Short isn't always necessarily sweet!
📕 Once upon a time there was a Founder, Developer, Product Manager and Finance Director, and one very tricky request….
🍿 Grab your popcorn and enjoy our brand new trailer for Whereby Embedded.
Get started with our integrated video call solution? ⬇️
where.by/get_embedded— Whereby (@whereby)
Sep 14, 2022
Cold Email
I got a call cold message this week with something I really want! It was perfectly timed, well written, and spoke directly to me. However, I ignored the message because of the CTA. It pushed me for a call and I had no energy to attend one this week. Gurus and wizards tell you to have a call as a CTA, my IMHO put an empathy-induced CTA.
Content Marketing
Maximize your content marketing effort by creating a content cluster. All you need is a pillar page. Have your H2 and H3 sections on your pillar page. Build different pages for each of your H2 and H3 sections. Link all your H3 pages with each other and lt all of the H3s link to your one H2. Allow all your H2s to link to your one pillar page.
Community
The biggest ROI I see when building a community for SaaS is helping users achieve a goal together. Your SaaS is helping your users in some way, and there is no better ay to build a community around helping your users achieve that goal.
Copywriting
Your copy is not supposed to be fancy. All it needs to do is talk about your user's pain points and help them emotionally make a logical decision. Cut more fluff and spend time understanding your user problems. When they talk to you about your problems, they are speaking your copy for you.
Copywriting for B2B SaaS plays on emotions & value
Target their emotions by creating an image of:
> How painful it is without your software
> The benefits they would receive by using your softwareProvide quick & actionable value:
> External links
> Resources to guide them— Bearded Marketer | Utopian 💭 (@Beard_Marketer)
Sep 10, 2022
Email Marketing
Segmentation can be challenging for SaaS founders. The most effective method I have found is to segment your list according to their product journey. If there are three steps that you need your users to perform, segment them into these stages and market your emails to help them move to the next stage. An effective strategy!
Personalize your SaaS email marketing with segmentation
- Segment your audience.
- Structure your email copy accordingly
- Add one clear Call-To-Action (CTA) in each email based on the customer journey.— Krunal Vaghasiya (@KrunalExplorer)
Sep 12, 2022
Growth Marketing
The best time to activate a user is during the signup. Help them see the value of your SaaS as quickly as possible. This will help you with activation. Have little steps and make the user activation as quickly as possible.
Sales
Why is there a need to have a demo associated with sales? Your users are well educated and can take a demo themselves. You dont need to schedule a demo call with your sales person to close a B2B prospect. Yes, it helps you with an interview and building a relationship, but do not complicate a process just that can be solved by simply adding a video.
It's insane how many b2b saas companies *require* a demo + full sales process.
I'm already sold, just let me use your damn product.
— Brandon Jacoby (@JacobyBrandon)
Sep 12, 2022
SEO
SaaS is about solving a specific problem. Help your users know your solution by talking about these problems in your SEO. Very few people solve very specific problems. When a user searches for a solution, you can have your SaaS ranked. Focusing on BOFU content helps with your SaaS ranking!
Related: Why SEO is important for your SaaS?
Social Media Marketing
Have you used the Twitter Circle yet? I've seen some tweets that compain about them, but it got me thinking about what value it can deliver. Once you use it effectively, it can help you with your SaaS feedback, strengthen relationships, and maybe bring some customers. What are your views? Reply to this email and let me know.
Behind the scenes
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,
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