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#18 - Write your SaaS Growth 📈

Halo SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter â€˜Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.If you'd like to unsubscribe, click here. If you'd like to buy me a warm cup of coffee, click here. Welcome to the 18th edition of Write Your SaaS Growth.TL;DR In this edition, we discuss:Ads: Google ads is not just basic retargetingCold Email: One solution for one problem to one customerContent Marketing: 4 blog posts can create 90 content piecesCommunity: A strong community can help you exit in 5 years for more than $20bCopywriting: Ideas, angles, offers, and your copy frame is what actually worksEmail Marketing: Sharing personalized updates will make your SaaS product their own Growth Marketing: Feedback at cancellation is criticalSales: Hit your prospect when they are readySEO: with written SEO (blogs), you get a chance to update your contentSocial Media Marketing: Have the right messagingLet’s GO!

September 24, 2022

Growth Tip of the Week!

Ads

Google ads aren't one ad fits all! For all your Growth, Nurturing, Brand, and LTV campaigns, each part of the funnel is crucial for overall account success. You cannot win with just simple and basic remarketing campaigns like targeting all website visitors with basic creatives and copy. You need to flip this on its head to maximize.

Cold Email

Cold email for your SaaS ties to understanding what ONE problem your SaaS solves for that ONE target person in ONE niche. It's a simple framework that gets you results with discipline.

Content Marketing

It's amazing how one piece of content can be repurposed in different formats. It's also good to know that you can redistribute the pieces of content later on! 4 powerful blog posts a month when repurposed can generate nearly 90 pieces of content for you!

Community

Building a clever, community-first SaaS tool like Figma, Notion, or Shopify can help you exit in 5 years for more than $20b to an Adobe-type company. except you would have raised $0 in venture capital. - Greg Isenberg.

Copywriting

It's very easy to focus on your copywriting frameworks, some powerful words, and formulas/templates that have worked. That's all the theoretical knowledge every newbie is proudly announcing. What helps are ideas, angles, offers, and your copy frame. That should be the focus.

Email Marketing

When you have leads and customers using your SaaS, humanizing the relationship will bring you many-fold results. The greatest power of email marketing is to share your SaaS with interested people (email signups). Sharing personalized updates and keeping them informed of your progress will make your SaaS product their own.

Growth Marketing

It's a gruesome pain felt in its nightfall entirety when your paying subscriber cancels and churns. Feedback at this stage is the most critical. I have faced this myself and implementing a form would be so useful.

Sales

Sales is all about follow-ups. Your prospect might jump on a call with you just to know more about your product. Your prospect might be looking at your solution that they need after 6 months. When you hit your prospect when they are ready, that's when the sale happens.

SEO

The biggest benefit you have with SEO (especially written SEO - blogs) is the chance to update your content. It's difficult to update content with social media/YouTube. Once published, you cannot change them back. Blogs can be updated with time and that's something that makes them very powerful for SEO.

Social Media Marketing

Just simply put - is your product messaging on your landing page and social media accounts helping your users know:

  1. What do you do?

  2. Who is it for?

  3. Why is it for them?

Behind the scenes

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

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