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- #19 - Write your SaaS Growth 📈
#19 - Write your SaaS Growth 📈
Bonjour SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.If you'd like to unsubscribe, click here. If you'd like to buy me a warm cup of coffee, click here. Welcome to the 19th edition of Write Your SaaS Growth.TL;DR In this edition, we discuss:Ads: Hook with a story in an ad Cold Email: Direct response copywriting-induced introsContent Marketing: You never know who is consuming your content and whenCommunity: Community is not a communication channelCopywriting: Dramatize your benefitsEmail Marketing: Send emails in batchesGrowth Marketing: Long-lasting relationships with feedbackSales: Sales happen one step at a timeSEO: Blow up your SaaS by winning niche-specific keywordsSocial Media Marketing: Ignoring TikTok as a growth channel?Let’s GO!
Growth Tip of the Week!
Ads
Storytelling is extremely important in SaaS. In fact, brand positioning is slightly more important than product positioning. And you can position your brand creatively with a beautiful story distributed as an ad. Check out the new Grammarly ad doing rounds on YouTube. It is relatable to the target audience and how it is supposed to be!
Cold Email
Sending a cold email/DM for a demo or free trial is a great growth strategy when you're bootstrapping. However, your intros can make or break your cold request. Warm your prospects with direct response copywriting-induced intros. You'll get more replies.
Content Marketing
Write content for your Target Audience! Bring relief to their pain points. Answer what can you help them with. Post content with practical tips and walkthroughs that helps your target audience get the job done. A lot of your prospects are lurkers, you never know who reads what and buys when!
The most important thing to note is that none of the leads who reached out reacted or commented on my posts (although two of them did mention they enjoyed the posts).
Moral of the story? You never know who’s watching!
— Lizzie Davey (@lizziedavey)
Sep 27, 2022
Community
It's important to understand what a community truly is. It's not another messaging or comms channel (use email marketing/newsletter for this). A community will bring your prospects on a collective mission through you.
Copywriting
Dramatizing your benefits makes them more interesting...And allows your reader to imagine the result. If they can imagine it, they'll desire it. And if they desire it, they'll buy it. Make the buyer feel like it's less of a risk to take the leap. Saying "yes" becomes a no-brainer.
Copywriting Tip:
Reframe costs and timeframes.
"$10 per month" for a SaaS can be "2 coffees per month."
"3 hours" for a car repair can be "drop it off in the morning, and it'll be ready by your lunch break."
Often, the reframed version is more persuasive.
— Phillip Rivers 👑 (@thePhilRivers)
Sep 27, 2022
Email Marketing
Email marketing can become expensive with a high volume trial subscriber list. If you have a huge marketing list or have a freemium product with a high volume of new users, creating customized onboarding emails brings pain to the pocket - especially for bootstrapped SaaS founders. A good idea is to send emails in batches depending on where they are in your product stage.
@userlist It becomes very similar to paid advertising. You can play a lot with different copy, creative, angle, targeting etc. on samples of your audience, then scale the winners and shut down the losers.
When you have a positive ROI, it's cost effective 😉
— Valentin (@valentin_wln)
Sep 27, 2022
Growth Marketing
Customer Experience plays an important role in growth. It has an impact on your brand advocacy and word of mouth. The relationship built with your SaaS customers should be long-lasting. The success of your product is dependent on your customers sticking around.
3/ The best #growth hack for SaaS organizations is customer #feedback. Talking to your customers is not only necessary during the development or marketing of a product but also throughout every stage of the customer lifecycle 🔁.
— Inflexor Ventures (@Inflexor_VC)
Sep 27, 2022
Sales
When you go straight for the sale to a prospect who's at a different stage, you'll always get a NO or result in your prospect ghosting you. Your job in sales is to enable your prospect to move to the next stage.
Sales tip: Break your sales process into micro sales
1. Cold call = Sell the discovery
2. Discovery = Sell the problem
3. Demo = Sell the solution
4. Closing = Sell the results
Focus on ONE step at a time
— TJ (@salesxsaas)
Sep 27, 2022
SEO
While picking a feature from one of the BIG SaaS and putting your own indie flavored recipe to build a strong USP is a piece of great advice, a similar one can work for SaaS. If you build something niche within a widely covered authoritative website, your SaaS can blow up just by conquering your niche-specific keywords.
Related: Why SEO is important for your SaaS?
Most SEOs fear competing vs. big sites in the SERPs with their little blog.
I say, f that...
The bigger, the better - Normally, huge authority sites are so big they don't have the resources to compete for individual keywords or topics, you do!
Become the niche authority.
— Charles Floate 📈 (@Charles_SEO)
Sep 29, 2022
Social Media Marketing
If you’re a SaaS founder and ignoring TikTok as a growth channel (even in B2B) you are likely missing out! Today, there are hardly any B2B SaaS leveraging TikTok for growth. It’s time for you to pay attention. Your SaaS product can stop playing catch up later on!
TikTok is ridiculously hot right now.
Especially on the advertising & marketing front.
The growth (and opportunity) is bananas. Brands are catching on quickly with 5x growth in budget allocation going towards TikTok.
This chart from @Varos_com is wild.
But here’s the thing:
— Ross Simmonds (@TheCoolestCool)
Sep 27, 2022
Behind the scenes
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,
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