#20 - Write your SaaS Growth 📈

Hola SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter â€˜Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.If you'd like to unsubscribe, click here. If you'd like to buy me a warm cup of coffee, click here. Welcome to the 20th edition of Write Your SaaS Growth.TL;DR In this edition, we discuss:Ads: Ads look real with real people in itCold Email: End goal of a cold email is to initiate conversationsContent Marketing: Have around 3-5 buyer personas for your contentCommunity: Follow a framework that works for youCopywriting: Copywriting fundamentals remain the sameEmail Marketing: SaaS emails are planting seeds & nurturing it until it growsGrowth Marketing: Churn can kill your SaaS businessSales: Great products work in sync with salesSEO: Continuously publish answers your prospects are askingSocial Media Marketing: Are people now too lazy to read? Let’s GO!

October 08, 2022

Growth Tip of the Week!

Ads

Ads resonate the most with your prospect's pain point when it is real. It involves a real story with real people in it. That's why TV ads still do wonders. Why not deploy real people in your SaaS ads? It's time we reach out to those fun movie directors for our SaaS ads too!

Cold Email

Make sure your CTA in a cold email campaign is not asking for a sale or even a demo. Having an end objective to just know if the prospect is interested in your solution will help you take appropriate action. The end goal of a cold email is to initiate conversations.

Content Marketing

Identify your buyers and competitors. If you do not know who you are writing the content for, you are walking into a minefield blindfolded. In order to stand out of the crowd, understand the crowd you are in. Have around 3-5 buyer personas drawn up for review and then create content.

Community

Building a SaaS community does not have a framework. But some steps that are vital is to know who your audience is, how they will engage, and what value a community will bring back to your audience.

Copywriting

No matter what niche you choose, who's your target audience? The copywriting fundamentals remain the same. Know who you are talking to. Know what their pain points are. And show how your benefits will help them ease their pain point. Be clear and specific and not fancy.

Email Marketing

Email marketing is different for B2B SaaS needs than Ecom emails. Make your SaaS emails value-focused, with less copy, and no direct sales/hard selling. Think of SaaS emails as planting a seed & nurturing it until it grows.

Growth Marketing

Churn can kill your SaaS business. Customer Support, personalized onboarding and content, gamification, and other techniques from experts can help you increase customer retention and avoid churn.

Sales

Bad products ignore or look down on sales. Great products have a symbiotic relationship with sales. Imagine how deep you a competitive advantage you have when you know your customers and product, sales, support, and dev are single-handled.

SEO

Growing your SaaS business with SEO isn’t a simple thing. It’s not like you just push a button, and expect that the content will rank first immediately. Stay patient and continuously publish answers your prospects are asking.

Social Media Marketing

There is only a small percentage of the audience who have time to read today. People say that Google is dead, and SEO is dead. And there are buyers buying expensive B2B software on TikTok. Lots of VPs of Marketing at unicorn SaaS making decisions from TikTok. And voice search is hot on the rage too, nobody reads anymore.

Behind the scenes

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

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