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- #22 - Write your SaaS Growth 📈
#22 - Write your SaaS Growth 📈
Hola SaaS founders & marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a SaaS Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.If you'd like to unsubscribe, click here. If you'd like to buy me a warm cup of coffee, click here. Welcome to the 22nd edition of Write Your SaaS Growth. In this edition, we discuss:Ads: Add subcategory keywords to Google Ad campaignsCold Email: Cold email can become a 7-figure acquisition channelContent Marketing: Focus 70% on distribution Community: Community helps with product/market fitCopywriting: Include positioning in your copyEmail Marketing: Create/optimize core email flowsGrowth Marketing: Focus on acquiring users & keeping themSales: Increase your prices to increase your salesSEO: Setting up the basics right and being consistent Social Media Marketing: Have a goal, a vision, and indicate brand value Let’s GO!
Growth Tip of the Week!
Jens says when marketing your SaaS, make sure you explain how it solves one of these problems:
"I can't find/don't have access to [thing]".
"I can't do [thing] quickly or easily enough".
"I don't have [thing] because [solution] is too hard".
Ads
Your Google Ads keywords will make/break your campaign. Apart from your core keywords, explore deeper into the search intent.
James mentions that adding subcategory keywords to your core keywords will boost conversions.
Feature/benefit/use and keywords that are an alternative to 'buy' are subcategories of transactional keywords.
Related: How to select Google Ads Keywords?
Cold Email
Cold email is effective in terms of implementation and a few hundred dollars to bring traction to your SaaS.
Raul says that cold email in itself can get your SaaS to a 7-figure. It's cheap, fast, and scalable. You have to nail the target audience right.
Have the validation with your target audience and scale it with what works. Of course, there are lots of minor details for acquisition.
Content Marketing
More than creating content, content distribution is what's important. Distribution should be 70% of your content efforts.
Alex Garcia says that proper distribution is part of an efficient content marketing strategy.
Are you guilty of creating create 100 pieces of content and distributing them once? That's not the sign of a responsible marketer, is it?
Community
Your community can help you with product/market fit. Building a community will bring you an in-market need understanding.
Tim Scott observes that community building is often pushed to customer success teams with no eye or incentive for sales.
Spend more time building your community and less on building your product and features. But it's difficult and it will take time.
Copywriting
Your design, copy, and messaging show your SaaS positioning. Your copy has the power to portray your product the way you want.
Josh Garofalo confirms that positioning & messaging strategy form the foundation of great copy.
Good copywriters learn to touch this out of necessity after writing copy for SaaS products with a shaky (or absent) foundation.
Email Marketing
A big chunk of your email marketing is to create/optimize core email flows. They are set up once but can bring you consistent sales.
Phillip Rivers says flows are your automated money printers. The better they are, the more you’ll earn on autopilot.
Some important flows are welcome, onboarding, sign-up, free trial, and post-purchase. Create them, then A/B test to optimize.
Growth Marketing
Growth marketing is not growth hacking! Your SaaS growth becomes viral when you do the right things right.
Ameet Mehta says that when your SaaS is new, your focus is to 1. acquire your users and 2. to keep them. That's it!
If you do this well, over time, your customers will help you become viral. You can apply 'hacks' but it's usually a short-term spike.
Sales
One of the best and fastest ways to increase your sales is to increase your prices. Fed says if you're bootstrapping SaaS, you should raise your prices occasionally.
When you price low, you undercharge for the value you provide and make your product seem cheap (& turning off buyers).
What's stopping you from raising your prices today?
SEO
Jay says that quality content, proper on-page SEO, fast page loading times, simple website navigation, inbound links from authoritative sites, and keyword-rich content (titles & meta-data) will help your SaaS win.
It's more about setting up the basic right and being consistent with your publishing. This is how you beat your competitors.
Related: Why SEO is important for your SaaS?
Social Media Marketing
To do social media marketing right, you need to know who your audience is. Have a goal, a vision, and indicate your brand value in all your social media comms to truly make a difference.
Vanshika says Slack's goal is to stay sincere towards creating work communication easier. Vision is to search, sync & share all work at its peak, and brand value is human, which makes it different from other messaging apps.
Tool (Affiliate) of the Week
I used JotForm way back in 2017 for a quiz on my blog and recently got to know it's a BIG and HUGE bootstrapped SaaS. It's a form builder tool that can practically perform any kind of no-code form operation you would like to integrate.
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
See you next Saturday.
Ricky,
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