Growth Tip of the Week!

Every three months, reflect on your marketing strategy (the New Year is the BEST time). It will help you answer a lot of questions about who you are, why you are building this SaaS, and what makes your SaaS different in the market.

Dan Kulkov says you can hire a $10k agency to create a marketing strategy OR you can just answer these 15 questions honestly.

If your weekend plan is to relax and reflect, take a notebook and answer these questions. It'll help your SaaS. :)

Ads

When was the last time you did a Google search and actually clicked the Google Ad?

Keval said the average CTR of the first organic result is 39.6% compared to the CTR of the first ad with just 2.1% (even though ads are placed above).

He adds - if you're utilizing Google Ads, but not SEO, you're missing out on 90% of the traffic. SEO is also cheaper in the long run.

If you're happy with a ~2% CTR and are profitable, it absolutely makes sense. If your customers are searching for you - the best idea is to complement the Search Engine Result Page (SERP) with Google Ads and SEO.

Related: 25+ Google Ads Strategies for SaaS that can bring 50X TROAS!

Content Marketing

Are you creating content just for the sake of it?

Content Quality >>> Content Quantity.

• Adriana says to stop creating content just to satisfy stakeholders that you're doing content marketing. Content that truly drives business growth always has intention behind it, whether that's for SEO, social media, or email. Doing otherwise is just burning money.

• Ross says to create pieces of content that your audience would find so valuable that they’d bookmark the content. The best way to discover examples of this content is to browse forums and see what posts have the most upvotes or replies. This is marketing gold.

• Doug adds saying great content doesn't get MORE clients. It gets the BEST clients. The ones who believe in your mission like you believe in theirs. The ones who develop long-term relationships. The ones who are a pleasure to support.

• David shares how to track your content marketing efforts:

-> x number of People > x number of Target Audience

-> x number of Target audience > x number of customers

-> x number of customers = x number of $$ you'll make

You can't sell to every prospect. Generate more leads

Remember Quality > quantity. Always.

Related: What is Content Strategy in SEO for SaaS?

Email Marketing

How do you reduce churn? The best bet is to build a relationship with your customers. And email is possible the siplest medium.

Muhib says SaaS with a churn rate of 3% or less is considered “good”. 4 ways your SaaS can reduce churn with email marketing:

• Send useful content to your users: Send content that helps them achieve their objective along with using your SaaS. Tips and tricks, video to achieve a desired result, and use a new hidden feature to advantage helps

• Build mini courses or webinars: Show your customers the way to win and help them achieve the best benefits out of your SaaS. It increases customer engagement & shows them that they can trust and rely on you thus increasing retention and decreasing churn.

• Send recaps or milestones about the user’s activity: People get excited to see their “wrap up” reports. That same concept can be applied with your SaaS. Show your users what they’ve achieved and make them feel good about it. This evokes feelings of excitement, pride, and accomplishment.

• Send a product newsletter: This is easy and can help make your users feel special. Give them the inside scoop about upcoming features or product updates. Use this opportunity to show them how beneficial it’ll be and how much easier their life will become. You’ll make them feel special AND excited for the future.

JDG adds saying SaaS companies pushing email marketing should be prioritizing retention as much as they do acquisition, a slight increase 5% in retention can add between 65% in revenue growth just from retention alone.

Related: How to grow your SaaS with email marketing (2022)?

Growth Marketing

It is a slowdown in the market? The bear is roaring! However, it can bring opportunities for your SaaS that you can take advantage of.

An article from Entrepreneur mentions falling back on these three things for your company:

• Build a better foundation for your SaaS: Go through your processes, check what worked and what didn't, and optimize it as much as you can.

• Grow your community: Nourish the community relationships and make your customers feel like they are in a stable and caring space. Getting the right audience in front of your solution during a bear market will prove how resilient your project really is.

• Advertise and market in a personalized manner: If you already have a product that solves a problem, your next task is to get it in front of the right audience. That isn't easy, but establishing your brand now is the best thing you can do for your company.

Every season brings an opportunity. Money is important for your business but there can be many creative things to build deeper relationships with your audience. You will make so much more when the bear goes back to sleep.

Related: How to acquire your early-stage SaaS customers?

SEO

If you're building a SaaS in a niche market, you have a BIG opportunity to create authority in your niche SEO too. All it takes is patience and time but you will thank yourself the next year!

• Spencer says what a difference a year makes! My site has grown by 361% over the past 12 months! But removing myself from doing everything and SEO, SEO, and more SEO. Most of the traffic growth is from Google.

• Hasan says buying a SaaS is a long-term investment for your customers and they would be at a different stage in the buying process. Build your SEO with a mix of info, commercial, transactional, and navigation keywords.

• Fed's one-page site gets 2 hrs a year from him and is growing every week. It has nearly 10k clicks, with 30k Search Console impressions! All due to the power of SEO. Don't wait! Start your SEO project today.

Related: 7 steps to optimize your SEO for your SaaS

30 Min Marketing Consulting Session

I'm experimenting with a new way to help SaaS founders. Get my brains on how you can market your SaaS with a 30 min session (no charges). Reply to this email to setup a time. I'll help you with my perspective on how you can market and grow your SaaS.

I have started a new format with only 5 channels. It helps me write better content around an idea and is easy for you to consume. Let me know your thoughts!

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

SaaSwrites