Growth Tip of the Week!

Barsee says don't cut Marketing during Recession.

• Most things becomes cheaper in recession

• Marketers become more creative to save money

• Ads become more effective because most cut marketing

• More content marketing, guerilla marketing, growth hacking

Personally, I feel content marketing and SEO is the best strategy during the recession.

Ads

What type of ads you run depends on (what product you sell) + (customer buyer journey) + (who you sell your product to) + (what your Ad goals are).

Products through Ads can be sold with a mix of push and pull.

An Ad that pulls brings your product closer to what your users are already looking for. An Ad that pushes brings your product closer to your users who are not exactly looking for you at that moment.

For a SaaS product, pull works best when the customer is in the bottom of the funnel (buying stage) whereas push works best when your customers are at the top of the funnel (awareness stage).

George Clements says: Google Ads: You're giving people what they're looking for. Facebook Ads: You have to fight to get people to stop scrolling their timeline. Which one seems like a better use of your money + time?

Related: How to grow your SaaS with Ads?

Lead Gen

Here's what I've been experimenting with selling my SaaS through Cold DMs:

1. Figuring out where my prospects are (usually followers of a Twitter/LinkedIn/Instagram/Facebook profile) 

2. Writing them a cold DM

Beemer shares a great cold message always:

• Starts with a benefit

• Uses simple words

• Has a strong CTA

• Gives proof

• Is personal

• Is short, sweet, and helpful to get a response.

3. Helping them take a trial of my product (usually followed with a well-structured onboarding)

This will help me build more channels. More accounts mean more followers of an account that helps become more growth channels. I will let you guys know the results of how this experiment fares!

Content Marketing

Ulf shares that an effective SaaS content marketing means having the right message for the right customer at the right time in the sales cycle. It means being able to track leads and sales back to specific pieces of content so that you know what's working and what isn't.

Write content for each stage of your target audience. Help them move closer to the Buy stage.

Related: How to do Content Marketing for SaaS Founders (2022)

Growth Marketing

I'm sure you must have heard of GPT-3 chat widget released by OpenAI. It opens room for creating multiple growth channels with intelligent chatbots.

Chatbots can help you:

• Turn your SaaS visitors to leads

• Assist in retention with your SaaS customer support

Tom says GPT4 is about to drop & now there’s a booming AI SAAS economy. GPT4 will bring advances in so many areas at such incredibly cheap pricing, that businesses will have no alternative but to utilize these new tools.

How are you utilizing chatbots for your SaaS growth? Are you deploying these hyper-intelligent robots for your current SaaS growth? Or thinking about creating new products to join the AI momentum? Let me know by replying to this email, would love to have a conversation! :)

Related: How to acquire your early-stage SaaS customers? (2022)

SEO

Considering SEO for your early-stage growth?

Your content mart says most marketing experts say SEO is a mistake for early-stage SaaS.

But we disagree. SEO only becomes a mistake if you haven't done:

• Market validation (Acquire first 10 paid users) or

• Figured out your positioning

Otherwise, there's no better way to reach mainstream buyers.

Minh says SaaS founders, don't sleep on your SEO strategy.

It's just math. Estimated search volume * 2-5% conversion rate = MRR. Each article should cover your sales funnel and customer journey.

Nick says SEO for SaaS is non-negotiable. @SaasTactic spent the last year building up the SEO for SmartWriter and now is averaging 100k+ monthly visitors according to similar web. 

If you're still looking for a growth strategy that will scale your SaaS to greater heights, do SEO!

Related: The only Content Strategy you need for your SaaS SEO

Get your SaaS Marketing consulting session

I'm experimenting with a new way to help SaaS founders. Get my brains on how you can market your SaaS with a 30 min session (no charges). Reply to this email to set up a time. I'll help you with my perspective on how you can market and grow your SaaS.

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

SaaSwrites