#39 - Write your SaaS Growth 📈

Google Ads landing pages, content marketing conversions, first 100 customers, SaaS impact with emails, launching your SaaS on Reddit.

March 11, 2023

Welcome 197 SaaS founders and marketers to the 39th edition of Write your SaaS Growth Newsletter:

In this edition, we discuss:

  • Google Ads: 7 SaaS landing page tips for your Google Ads

  • Content Marketing: How to convert your SaaS target audience with content

  • Growth Marketing: Getting to your first 100 SaaS customers

  • Email Marketing: 8 ways you can increase your SaaS impact with email

  • Social Media Marketing: Launching your SaaS on Reddit

Let’s GO!

Growth Tip of the Week! 🚀

Muhib shares a simple SaaS funnel that works:

Put out high quality content for your audience that leads to your SaaS solution

Ex. Guide on how to build an audience → Tweet Hunter.

Use the content as a hook to bring people in, then sell the solution.

What high quality content can work for your SaaS? Let us know in the comments.

Google Ads:

With Google Ads, creating your SaaS ad landing page is just as important as the ad itself. Rafayet shares 7 crucial tips to help you craft a high-converting landing page for your SaaS ad campaigns:

  1. Relevant & Consistent Messaging. This is the first step. And you can't mess this part up. The messaging on your landing page should be consistent with the ad that led the user to the page. The content should provide the information or solution they were searching for.

  2. Clear CTA. Your landing page should have a clear CTA that encourages the user to take a specific action. Don't make this part confusing. The CTA should be prominently displayed and easy to find.

  3. Simple & Clean Design. Oftentimes, simple is better. The design of your landing page should be simple, clean, and visually appealing. Not to mention, the page should also be easy to navigate. Remove as much friction as possible for your customers.

  4. Mobile-Friendly. Over 60% of users come from mobile. So it'd be smart to optimize your landing pages for mobile. A non-optimized landing page can lead to customer frustration and a high bounce rate.

  5. Fast Loading Time. For every 1 second decrease in load time, conversion rates increase by 3-10%. Invest in making your website load at the fastest possible rate.Also, removing graphic-heavy images might help speed up the load time.

  6. Social Proof. Social proof is still one of the main reasons people will choose you over your competitors. You should have social proof all over your landing pages. • Customer Reviews • Testimonials • Results

  7. Personalization. Personalize your landing pages based on who the user is. This could be based on their location or other relevant factors.

Your Google Ad landing page is crucial for making sales because it's the first impression that potential customers have of your product. A well-designed landing page can grab their attention, communicate the value of your product, and persuade them to take action.

A poorly designed landing page can turn them off and cause them to leave without converting. By creating a landing page that is relevant, compelling, and easy to navigate, you can increase your chances of making sales and growing your SaaS.

Content Marketing

Want to turn your content into customers? Here's how:

  • Tell your story: Sharing your story as a SaaS founder helps you connect with your audience on a personal level, build trust and credibility, differentiate your product, attract customers who share your values and vision, and impress investors. Don't be afraid to tell your story – it could be your secret weapon!

  • Relate to your readers: Relating to your readers helps build a personal connection with your audience and makes your brand more relatable. By creating content that speaks to your readers' pain points and needs, you can establish yourself as an authority and build a loyal following.

  • Share your experiences: Sharing your experience helps humanize your brand and build credibility. By sharing your successes, failures, and lessons learned, you show that you're a real person with real experiences.

  • Show them your process: Showing your process helps your audience understand how you work and the value of your product.

  • Provide helpful information: Providing useful information helps your audience solve their problems and shows your expertise.

  • Prove you can solve a problem: Proving you solve their problem shows your audience that your product is valuable and can make their lives easier. You build trust and credibility with potential customers.

Building trust in the SaaS world is the quickest way to building a successful business.

Have you clearly defined your ideal audience?

Pro-Tip: get specific

Examples on how your SaaS needs to speak with your ideal audience:

That's who you're creating content your SaaS content for.

Growth Marketing

As a SaaS founder, I believe that the first 100 customers are incredibly important for my business. These initial users represent the early adopters who are willing to take a chance on my product and provide valuable feedback to help me improve it.

As a SaaS founder, the first 100 customers are usually early adopters, who are critical and provide honest feedback, which is tough but necessary for improving our product. It's a challenging phase, but it's also exciting because we're working to establish our brand and build customer relationships.

Stefan asked his audience how they'd get their first 100 SaaS users.

These were the most common replies:

  • Cold email

  • Cold call people

  • Content marketing

  • Cold DM on social media

  • Leverage existing network

Any channel is good as long as you try hard enough and keep consistently getting better at it. Once you get to 100 customers, you know what you are building is going to effectively pay you off in the long run.

And as per my view, you can consider yourself a success!

Email Marketing

Email marketing for SaaS products is powerful. It might not seem important but it is.

By sending targeted, personalized emails, you can:

  • build relationships with your audience and drive conversions

  • keep your subscribers engaged and nurture your leads

  • convert your leads into long-term paying customers

Austin shares 8 ways you can increase your impact with email:

  1. Send emails daily: Many businesses make the fatal mistake of not sending enough emails. I get it, you're afraid to annoy your audience. But the fact is, people who subscribe to your email list are your SUPER FANS. It's actually more annoying for them to NOT hear from you.

  2. Speak directly to your reader: Treat each email like a personal email; it should use the word "you" and speak directly to the reader like a 1 on 1 conversation.If you're speaking to a crowd using phrases like, "hey everyone" then you're doing it wrong. Emails are personal.

  3. Always double opt-in. Google will reward you for mailing a list that has consented to your messages. Your messages will reach more main inboxes instead of being sent to spam or promotions. You'll get less opt-ins over all, but the readers will be higher quality.

  4. Informative Entertainment: Don't listen to those marketing gurus who yell "value value value!" Value is important, but boring on its own. Never bore your readers. Inform them through entertaining stories, checklists, and Q&As.

  5. Plain-text always wins: Many businesses go for flashy emails with colorful borders, logos, images, gifs, and links to all their social media platforms in every message. Anyone who does this is an amateur. Plaintext emails get higher conversions because they FEEL more personal.

  6. Treat the first line of the email like a second subject line. It should grab attention. Scare the reader. Threaten them. Make a big promise. Or use the first line to start a story in the middle of the most dramatic point. Hook them fast to keep them reading to the end.

  7. Encourage readers to reply. Your deliverability is largely based on an invisible engagement score that tech companies like Google use to rate your list. If you want to increase your score then encourage your readers to engage directly with your broadcasts.

  8. Open rates and click rates are vanity metrics. Don't get me wrong, I like seeing my emails get huge open rates because it tells me I didn't land in many spam boxes. But at the end of the day the only metric that matters with email is SALES.

My game plan this year is to create a highly valuable info product that complements my SaaS tool, take email opt-ins from interested leads, and send regular highly educated emails to win long-term sales for my B2B SaaS product.

Social Media Marketing

Reddit is a highly effective marketing channel for SaaS products. Here are my three major reasons:

  • Niche Communities: Reddit has a vast number of subreddits dedicated to specific topics, interests, and industries. Your SaaS can find a subreddit that aligns with your target audience and you can promote your product to an already existing highly engaged community.

  • User-Generated Content: The majority of content on Reddit is user-generated, so the platform is driven by community engagement. This engagement can help your SaaS spread the word and get viral!

  • Feedback and Insights: Reddit can help provide your SaaS with direct access to your target audience, allowing you to gather feedback, insights, and customer sentiment. This feedback can help you improve your products and better understand your target audience's needs.

Xavier shares 10 places to launch your startup on Reddit:

  1. /r/SaaS

  2. /r/Startups

  3. /r/Marketing

  4. /r/SideProject

  5. /r/Entrepreneur

  6. /r/thesidehustle

  7. /r/Roastmystartup

  8. /r/startups_promotion

  9. /r/AdvancedEntrepreneur

  10. /r/Startup (without the "s")

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

Reply

or to participate.