#54 - Write your SaaS Growth 📈

Content repurpose and distribute, community phases, SaaS email newsletters, A/B test your landing page, 7 persuasion sales techniques

Welcome 315 Tech Founders and Marketers to the 54th edition of Write your SaaS Growth Newsletter:

In this edition, we discuss:

  • Content Marketing: Repurpose & distribute your content in <2hrs

  • Community: 2 phases of a successful SaaS community

  • Email Marketing: Why you need your SaaS’s own newsletter

  • Landing Page: A/B test with this simple 5 step system

  • Sales: 7 persuasion techniques for your next SaaS sales call

Let’s GO!

Growth Tip of the Week! 🚀

Muhib says I launched a referral program for one of my friend's SaaS and instantly brought on over a 140+ users.

How? It wasn't the program itself, but the distribution...

We got into the inboxes of every current subscriber and got them to share This is the magic of email marketing.

Content Marketing 📈

Are you struggling to consistently create content for your SaaS? You’re not alone.

Matt says most people struggle to create content consistently. But if you use The Content Waterfall System, I guarantee you won't:

This system has allowed me to grow to: 496k followers on IG, 110k followers on TikTok, 205k followers on Twitter, 240k followers on LinkedIn, 10k YouTube subscribers in less than a year.

Here’s the step-by-step breakdown for you to steal:

  • Distribution First-time founders focus on tech. Second-time founders focus on distribution. Post regularly and often to be omnipresent online. Being everywhere at all times builds massive trust. Optimize your growth on all platforms to maximize your surface area of luck.

  • Repurposing Here’s the secret: Omnipresence doesn’t mean writing new content for every platform. The secret lies in smart repurposing. Here’s a simple yet effective strategy that will amplify your content distribution:Most people create different: Tweets, Threads, LinkedIn posts, Instagram posts, YouTube videos. This is a terrible approach. With The Content Waterfall System, a single thread becomes a powerful content creation machine. Let's break it down:By repurposing ideas, a single Twitter thread can become:

    • 5 Tweets

    • 2 TikTok videos

    • 2 YouTube Shorts

    • 2 Instagram Reels

    • 1 LinkedIn Carousel

    • 1 Instagram Carousel

    • 1 Newsletter in 6 weeks That's 14 pieces of content.

With this system, you're leveraging 1 piece of content and breaking it down to suit multiple platforms. In the process, you create over 28 pieces of content in just 1 hour from 2 threads.

This is content repurposing at its finest. With it, you save time, maximize output, and maintain a strong online presence. Use resources efficiently to create a wealth of content.

Remember, the internet is vast. Your audience is scattered across various platforms. Adapt your content for different mediums. Reach a bigger audience. Grow your brand. That's the recipe for using The Content Waterfall System.

❤️‍🔥 Community Shoutout ❤️‍🔥

Our friend and member Mac shares The SaaS Bootstrapper, where he breaks down how he bootstrapped a SaaS to 7-figures and shares how he's doing it again, in hopes to help you do the same.

Would you like your product to be featured in our upcoming newsletter in the community shoutout? Send me a DM on Twitter!

Community 📈

there are many benefits to building a community for a SaaS. By creating a space where customers can connect with each other and with the company, you will improve customer retention, get valuable product feedback, increase brand awareness, reduce customer support costs, and ultimately, increase sales.

Mat says building a community can 2x or 3x your business. I've built one to 1,500 members and another to 2,000 members.

Building a community is amazing. Incredible asset if you want to sell, User generated content, Helps you grow organically. But it's not easy! I'm not an expert but here is what I learned:

I noticed 2 phases:

  • Launching Phase

  • Growing Phase

If you try to do the growing phase without starting the launching phase it won't work.

The launching phase: To get the initial traction, you need 3-4 power members. That's what I noticed. People will start posting and engaging only if they see people doing it. And if you're alone it's not enough.

That's why launching a community with 3-4 other people is better. Makes it easier. Or you need to get users to post content regularly and reply to comments.

It's better if they genuinely want to engage because they love it and not because they have something to sell. They should be the target. If you build a community as a SaaS founder for ecommerce you will have a hard time growing it because you are not a merchant.

Reply to every post with open questions to keep the conversation. Again, if you don't engage, people won't do it.

Create content you can't find somewhere else (build FOMO) One good example is to do lives. Even if you don't have many people! Lives are a great way to: - Know what people want - Create power users - Create FOMO.

Get other people in the community so you share different point of view. Debates are powerful in communities! You can also ask the other people to share the live with their own audience. You can also write complete articles that can be found only there to create FOMO again

Remember: People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

It's even more true in a community: Posts that encourage, and talk bad about a common enemy will get a lot of engagement! So think about that when creating content

The growing phase is amazing. You get there when people don't need you to reply anymore. They create the content themselves. It is your job to keep the momentum.

You can start talking about how you are growing your community on other platforms to get more traffic.

🆘 Community Chat of the Week: 🆘

What’s the biggest roadblock for you to start a community for your SaaS? Leave your comment below:

Email Marketing 📈

AI is now used to automate many aspects of content creation, from keyword research to writing and editing. This can help you free up and focus more on strategic tasks, such as customer insights and campaign planning.

As the world of marketing continues to evolve, content marketing will play an increasingly important role in reaching and engaging customers.

Neal says content marketing of the past was:

  1. Do keyword research.

  2. Create an article for those keywords.

  3. Wait and repeat.

  4. (Plus link to the article in a tweet and send it to your newsletter)

He shares how to leverage content marketing in 2023 and beyond:

  1. Do audience research (@sparktoro, social, subreddits, etc)

  2. Use AI to create an article targeting that audience.

  3. Share the article in your newsletter.

  4. Create 5+ tweets, LinkedIn posts, TikTok videos/Instagram reels/YouTube Shorts.

  5. Drive users to your newsletter.

  6. Engage with commenters.

  7. See which posts get the most engagement and look for frequently asked questions.

  8. Create an article based on those, and repeat.

In short:

  • Re-purpose content across channels

  • Know your audience deeply

  • Human-centered not Keyword-centered

  • Use AI to be more efficient

  • Drive people to your newsletter

You own your email list. It isn't gated by algorithms. Your email list can't be taken away or get banned or if the social network becomes less popular. (Imagine once having a huge Tumblr audience!).

Do you have a newsletter? Are you splicing up content into smaller pieces and sharing on social?

🧰 Marketing Tech Stack to Add this Week! 🧰

SPONSORED

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DashThis is the all-in-one SaaS analytics dashboard that makes it easy to track your data and make informed decisions.

With DashThis, you can connect to all of your favorite analytics tools, including Google Analytics, Mixpanel, and Amplitude. You can then create custom dashboards that show you the data that's most important to you.

Sign up for a free trial today and see how DashThis can help you grow your SaaS business.

Landing Page 📈

Logan found a 5 step system that anybody can use when their landing page isn’t converting well… I use it privately with clients to boost conversion rates for warm and cold traffic but now's your chance to steal it:

Landing pages are not one-time projects. The best pages are tweaked over time. So if you want your pages converting well and generating lots of sales… You’ll need a bulletproof testing system. Now you can steal mine…

  1. Using the Right Tools When your landing page is ready to go live, signup for this free tool: → Microsoft Clarity → SmartLook. Follow the instructions to install the basic tracking code on your site. It’ll take 10 minutes and be WELL worth it (you’ll see why).

  2. Questioning Once you have those set up and ready to go I want you to take a long look at your page… What foundational element could possibly turn some people away or not resonate well with them? By foundational elements I mean: • headlines • subheading • leads/hooksI usually start with the headline. I’ll take a slightly different angle or approach to addressing them. By doing this you might be: • hitting different pain points • targeting a different portion of your audience Your goal: Find the portion that is more likely to buy.

  3. Testing Now that you have an element you want to text go on over to SmartLook and make the change. You can then activate the test so that half the traffic will see the edit while the other half will see the original. Congrats… You just made a split test :)Setting up the event tracking inside SmartLook will allow you to track conversions (if you're not already). There's tons of instructions on the site so I won't go through that. BUT... Please make sure there is some way you can track conversions (this is vital to improving).

  4. Studying Now that you have everything in place… Send some traffic to your page through organic or paid sources. Over the course of the next week or two go through and see what page is making more sales (track conversions). And also check out Microsoft Clarity. Microsoft Clarity allows you to see recordings of people that went on your page. Take the time to go through a bunch of them and see where people: • scroll past • stop to read based off what you see you can make changes to get more people to convert. Don’t get carried away…

You could spend hours going through these recordings. Take 20 minutes each week and go through as many as you can while taking notes. Then take the time to make some changes based on these results. With lots of traffic every month... You could see $1000s more sales or signups

You can do these exact same steps over and over again until you have a landing page at maximum optimization. I do 2-3 tests/month for my clients using this exact same method. But you can take it and use it for yourself as much as you want.

Sales 📈

Jeremy says persuasion isn't unethical. Persuasion is just a tool.

7 simple (yet powerful) techniques to persuade anyone:

  1. Get them to say “no” When you ask people something, they’re hard-wired to say no. “Can we eat sushi tonight?”“No, I don't want it” But you can re-language questions to your advantage. “Are you opposed to eating sushi tonight?” Way harder to say “Yes, I’m opposed”

  2. Reverse psychology Imagine you’re discussing summer vacations with your partner and you suggest a place. Them: Why should we go there? You: Well I'm not quite sure we should yet. I’d need to understand a little bit more about what you want, because maybe we shouldn't…

  3. Tonality The way you say something is more important than the words you use. Your prospects hear your tone first before their brain interprets your words. So the way you sound will determine how they react to what you say or ask. (e.g. curious, skeptical, concerned)

  4. Let them persuade themselves Imagine you're a dentist: “Before you found us, have you been looking for ways to close the gap between your teeth?” If they say no, ask them: “What’s changed that's caused you to look into this now though?” They'll then persuade themselves.

  5. Get people to trust you You’re on a date with a beautiful girl. And you start telling her how faithful, caring, and kind you are. Do you really think she’ll “buy” it? She probably won’t because that’s what every ex-boyfriend told her. Never sound like everybody else.

  6. How will you…? When my kids don’t want to study for an important test at school… Instead of telling them to go study, I ask: “How will you get into XYZ university if you don’t get a good grade tomorrow?” This gets them to internalize what's at stake if they don’t study.

  7. Feed people their objection Imagine you sell cars: You: "Can I help?" Them: “Oh…I’m just looking around” Instead, say this: "Welcome to the dealership, are you just out looking around today?" Them: “Yes I’m just looking” You: "And do you know what you’re looking for?"

Understanding the principles of human psychology allowed me to sell over $279M worth of products and services during my 17-years career before I retired from working as a sales rep. But anyone can benefit from learning these techniques and use them in their day-to-day life.

How can we help each other? 🥅

  • Are you providing any marketing services to SaaS and tech companies? We’re vetting marketing experts to help SaaS companies hire specific marketers. You can apply here.

  • Let me help you build a marketing strategy for your Tech Product. Know more

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

P.S. If you liked this edition, it would mean the world to us if you share it with your friends. :) Thank you in advance!

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