#55 - Write your SaaS Growth 📈

Viral hooks, CTA's, A/B Tests, SEO Mistakes, 30 Days to Podcasting

July 01, 2023

Welcome 316 Tech Founders and Marketers to the 55th edition of Write your SaaS Growth Newsletter:

In this edition, we discuss:

  • Content Marketing: 5-step system for creating viral hooks

  • Copywriting: 5 CTA’s to test your SaaS conversions

  • Growth Marketing: 10 elements to A/B test

  • SEO: 10 mistakes that results in low traffic

  • Podcast: 30 days to start a Podcast

Let’s GO!

Growth Tip of the Week! 🚀

Muhib says when email marketing is part of your SaaS marketing strategy... All of your metrics are up:

  • conversion rate

  • retention

  • adoption

That's why it's a no brainer if you want to be successful.

Content Marketing 📈

Sohaib says that the right hook can change your life?

  • A Tweet can go viral and be seen by 1,000,000 people

  • A $100 product sold to 1% of 1,000,000 people is 1 million dollars.

This is the exact guide that helped me go viral countless times:

  • 80,000,000 impressions

  • 47,000 followers

  • 100’s of business opportunities

Here's a 5-step system for creating viral hooks (that will get you paid):

  1. Define your angle Ask yourself: What emotions do you want to trigger? WTF

    1. It's driving me mad WOW

    2. It's mind-blowing

    3. ICR - I can relate to this

    4. LMAO - It's Hilarious

    5. AWW - It's so cute

    6. OHH - I get it now

  2. Grab their attention: Grabbing attention = Mastering the hook. But how do you craft a viral hook?

    1. Start with a powerful statement

    2. Quantify with numbers

    3. Sell the destination I know what you're thinking. "Isn't this clickbait?"If you deliver on your promise, it isn't.

      1. Use this Hook formula: 

        1. Write a Name/Topic + Powerful Statement

        2. Add Numbers to support the statement

        3. State the benefit for the reader Done

  3.  Raise the stakes Your second tweet after the hook, MUST:

    1. Create a CURIOSITY gap

    2. Raise the STAKES

  4. Keep them engaged If you made it here, you must know this isn't a coincidence. Here's how to keep them engaged:

    1. Create a curiosity gap

    2. Close it FAST

    3. Create a new curiosity gap This makes them feel smart. Feeling smart = engaged

  5. Drive them to take action: Writing is like conducting a symphony. You need a distinctive tone to close it off. This closing tone is your call to action. Here’s how to write an irresistible CTA:

    1. Give them a reason to take action.

    2. Use words that provoke emotion.

    3. Use numbers when possible.

    4. Keep it simple

❤️‍🔥 Community Shoutout ❤️‍🔥

Our friend and member Stuart shares SaaSyDB, where he sends a fresh weekly database of funded companies to help you sell your products or services.

Would you like your product to be featured in our upcoming newsletter in the community shoutout? Send me a DM on Twitter!

Copywriting 📈

Drew says CTAs act as the finale of your landing page. The gateway to conversion.

Here are some pointers to help you craft an amazing CTA that gives your visitors the final push they need to convert:

  1. Use Action-oriented Language Focus on using strong & compelling verbs that encourage immediate action. Don't use generic terms like "Submit" and "Click Here". Instead, use specific terms such as:

    1. "Claim Your Free Trial"

    2. "I Want to Transform Myself

  2. Highlight Value Proposition Communicate the benefit or value your offer provides, by incorporating a clear value proposition in your CTA:

    1. “Unlock Exclusive Access”

    2. “Boost Your Revenue”

  3. Create Urgency Utilize the power of urgency as a motivator. Encourage visitors to act promptly by using time-limited offers, limited quantities, or a deadline:

    1. “Get This Limited Time Offer”

    2. "Don't Miss Out”

  4. Visually Stand Out Grab visitors' attention with some visual appeal Here are some ways to liven up your CTA:

    1. Use bold colors that stand out from the rest of the page

    2. Use bold text

    3. Use a stylized shape for the button

  5. Position It Prominently Proper positioning is key. Here are some tips to make sure your CTA is easily seen by visitors:

    1. Place a CTA above the fold for immediate visibility

    2. Place your CTA near the bottom of the section/screen for easier thumb access on mobile

🆘 Community Chat of the Week: 🆘

What’s the best CTA you have applied for your SaaS landing page? Leave your comment below:

Growth Marketing 📈

Chase says A/B testing can increase conversions by 161%+. Yet, most people don't know how to do A/B testing properly.

Here are 10 copy elements you should test (and how to do it). From a $150M Marketer:

Before we start... When running an A/B test, it's important to only test one variable at a time. This way, you'll know exactly what change impacted the metric you’re optimizing for. Various tips below pertain to landing pages, emails, ads, etc.

  1. Headline. Testing headlines is crucial as they directly impact how many people read the rest of your copy. You can test headlines by changing:

    1. Tone

    2. Length

    3. Emotional appeal

    4. Use of Numbers This will help you understand what catches your target's attention the best.

  2. Call-to-actions. Testing CTAs is vital because it can lead to higher click rates & purchases. You can test headlines by changing:

    1. Copy

    2. Placement

    3. Color & Design

    4. Urgency and Scarcity This will give you insights into what combo of attributes drives the most clicks.

  3. Value proposition. Testing different value propositions allows you to communicate what your product offers in a better way. Test your value props by changing:

    1. Format

    2. Benefits

    3. Pain Points This will uncover the value proposition that resonates most with your target.

  4. Body copy length. Testing body copy length helps you find the balance between information and engagement. This testing is made by comparing short-form copy and long-form copy. This experimentation will reveal the ideal copy length that keeps readers engaged.

  5. Emotional appeal. Testing different emotional triggers allows you to tap into your target's desires and motivations. To test this, experiment with different emotions:

    1. Fear

    2. Anger

    3. Desire This will help you create copy that deeply connects with your prospect.

  6. Social proof. Testing different presentations of social proof helps establish trust and credibility with your audience. To test this, try different formats such as:

    1. UGC

    2. Testimonials

    3. Case studies This will highlight the most compelling way to present social proof.

  7. Pricing strategies. Testing pricing strategies helps you optimize your pricing model for maximum conversions. Test pricing strategies by offering:

    1. Discounts

    2. Bonuses

    3. Financing This will uncover the pricing approach that resonates best with your target.

  8. Storytelling. Using storytelling techniques allows you to captivate your audience more easily. To test this, try incorporating:

    1. Stories

    2. Characters

    3. Narrative arcs Into your copy. This will help you create emotion-evoking and thought-provoking copy.

  9. Formatting. Testing different types of formatting enhances the readability and scanability of your copy. Test formatting by varying:

    1. Text alignment

    2. Sentence length

    3. Word styling (bold/italics) This will improve your copy's presentation & lead to higher engagement.

  10. Visual elements. Testing visual elements can have an impact on the perception of your copy. Test visual elements by:

    1. Varying font styles

    2. Trying different graphics

    3. Experimenting with colors This will help you identify what elements enhance the impact of your copy.

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SEO 📈

Tony says he’s been auditing “niche sites” that have seen big drops in Google search traffic in the last 12 months.

Here are 10 things they almost all have in common

  1. Their site navigation is very basic. A few categories and that’s about it. Yet they have hundreds or thousands of articles. It’s really hard to find those articles just by navigating the site starting at the homepage.

  2. They look like a bunch of articles they wrote only for long-tail search traffic. There’s no overarching theme guiding them on their journey with the topic.

  3. No real strong author(s) on the site. Just a simple byline with a link to other articles they wrote. Give people a more compelling reason to trust you.

  4. They bury the goods. I have to scroll at least a few times to finally get to the information I’m actually wanting. If I wasn’t auditing, I would have bounced.

  5. Targeting outdated keywords. Search patterns change over time. People may use different words or Google auto-complete gets changed, and site owners don’t adapt.

  6. Related posts/links are not that related. Most related post plugins suck... Eg I’m reading an article about how to pick oranges, and it recommends one about the proper cooking temperatures for pork. Huh?

  7. The homepage is nothing but a list of recent posts. How’s that helpful for users who have a specific journey they are on and need help finding your great article? Make it easy to connect the topical dots.

  8. They’re wordy. It’s hard to skim. Most people don’t read every word. Concise sentences, paragraphs, and articles with some bolding of key info are what most people want and need in 2023.

  9. They’re targeting keywords AI will soon eat up. I’d rather have Google SGE, ChatGPT (or YouTube) give me clear steps on how to clean out my hot water heater tank. Not read a 1,500 word wall of text with way too much detail and history about hot water heaters.

  10. Their sub-headings are so boring and SEO’d. It’s easy to use ChatGPT do write helpful, engaging and keyword-driven sub-headings.

These are "thumbprints" I’ve seen in niche sites that were created to monetize search traffic. Their content may have helpful info but it’s all packaged up in a heavily SEO’d and non-user-friendly way.

Google seems to be getting better at finding and demoting sites like these

Podcast 📈

Matt says so many people assume starting a podcast is a complex journey. In reality, you just need the right guidance and tools.

He breaks down the essential steps you need to start a podcast that’ll reach thousands of people in the first 30 days:

30-Day Breakdown:

  • Week 1: Create the podcast (name it, make show art)

  • Week 2: Plan out your first few episodes, research, script, start recording

  • Week 3: Promote a teaser, edit your episodes, set up distribution

  • Week 4: Keep promoting, final edits, release episode 1 next week

  1. Find Your Voice 

When you create a podcast, you need to start by defining your voice & goals. Are you matter-of-fact, enthusiastic, sarcastic, professional, etc? This is your personality, don't lose it. Then define your goal (lead gen vs audience building). Name your show.

  1. Plan Your Content Strategy

Write a list of possible episode topics/themes Schedule when you plan on recording AND releasing Incorporate a storytelling format to captivate your audience. A. How do you want to start? B. What is the climax? C. How do you want to end?

  1. Invest in Quality Equipment 

Buy a microphone, pop-filter, and headphones Consider soundproofing your recording space Use Riverside, Zencastr, Zoom, or StreamYard to record.

  1. Nail Your Podcasting Workflow 

Script or outline your episodes in advance Set dedicated recording and editing times Practice proper microphone techniques Edit for clarity and pacing while removing distractions Organize and archive your episodes for easy access

  1. Engage with Your Audience 

Encourage listener feedback and questions Respond promptly to comments and messages Offer exclusive content or giveaways Utilize social media to promote and interact with listeners Collaborate with guests to expand your reach

  1. Optimize Your Podcast for Discoverability 

Choose relevant keywords for your podcast title Include episode-specific keywords in your show notes (podcast description) Create eye-catching thumbnails Submit your podcast to EVERY popular directory and platform Share on socials

  1. Harness the Power of Marketing 

Leverage your existing network to promote your podcast. Create short-form clips, quote graphics, carousels, and more Experiment with a live stream episode (Twitter Space or IG Live) Create buzz with teaser clips/trailers Build an email list

  1. Continuously Improve and Evolve 

Analyze listener feedback and adjust accordingly Determine the best time to post for YOUR audience Experiment with different episode formats or segments Publish special episodes to add variety

  1. Stay Consistent and Persistent 

Stick to a consistent recording/publishing schedule Be patient, as growing an audience takes time Network and collaborate with other podcasters Continually refine your podcasting skills Embrace the journey and keep pushing forward

How can we help each other? 🥅

  • Are you providing any marketing services to SaaS and tech companies? We’re vetting marketing experts to help SaaS companies hire specific marketers. You can apply here.

  • Let me help you build a marketing strategy for your Tech Product. Know more

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

P.S. If you liked this edition, it would mean the world to us if you share it with your friends. :) Thank you in advance!

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