#58 - Write your SaaS Growth πŸ“ˆ

New release in the 'How can we help each other section'.

Welcome 326 Tech Founders and Marketers to the 58th edition of Write your SaaS Growth Newsletter:

In this edition, we discuss:

  • Cold Email: 10 pieces of cold emails advice

  • Content Marketing: Why (Content + SEO) is still an underrated investment

  • Copywriting: A BIG Idea formula for your SaaS

  • Growth Marketing: 8 questions to get testimonials for your SaaS

  • Pricing: How to strategize your price increase

Let’s GO!

Growth Tip of the Week! πŸš€

OnlyCFO gives his takeaway from the latest Vendr SaaS trends report:

We are moving quickly to very transparent pricing. Lots of tools are capturing pricing data so the discounting games are less meaningful.

We still expect discounts though...

Cold Email πŸ“ˆ

Looking for more leads and customers? Cold Email.

Raul shares 10 Pieces of unconventional cold email advice from one of the Instantly Founders.

  1. Optimize your email preview. Preview text is the text below an email's subject line in the inbox. It gives extra insight into what's inside the email. Create something eye-catching and interesting and your open rates will go up. Don't leave it blank.

  2. Use a joke. When you have writer's block when writing your emails. Ask yourself - 'What would I do as a joke'.

  3. Use your unique advantage. Your product/service or target group might want or have something that nobody else does. Use that to your advantage.

  4. Use plain text email. Remove all styling, images, gifs, cool fonts, colours and signatures. Just send a simple, straightforward, text-only email which has the highest deliverability rate.

  5. Remove spam words. Spam words will ruin your deliverability. Don't use them if you can help it.

  6. Sent from iPhone. Add a "Sent from iPhone" at the end of your emails instead of a signature to make it seem like you typed up the email on your phone.

  7. Use urgency. "We've got the last 2 spots for July" "For the next 3 clients, we're offering X" "If we can do a call this week, I can offer X"

  8. Remove all links. We don't recommend sending links without asking permission first. If you're getting low deliverability, remove all the links from your emails and that should help.

  9. Use the sending account variable in Instantly. If you're using a lot of different sending accounts with different names, use the variable in the sign-off to have that specific sending account name show up.

  10. Text-based opt-out. Instead of adding an unsubscribe link to your emails, use a text-based opt-out. "Reply with a "No thanks" if it's not a good fit right now".

❀️‍πŸ”₯ Community Shoutout ❀️‍πŸ”₯

Content Marketing πŸ“ˆ

Are you sure content and SEO does not work? Ross has some views. Read on:

He says content & SEO are the most underrated & disrespected part of the marketing mix. We’ve got… CMOs getting laid off each week. ai companies claiming to replace content writers. And traditional media budgets still getting more love than SEO.

  • We don’t embrace the idea that content can contribute to a long term competitive advantage. The power of an SEO moat is real. If you can own the SERP across multiple keywords in your domain; you will be able to print money for years to come.

  • We treat content & SEO more like an expense than an investment. Content marketing is just like investing. Some things are high risk. Some things are low risk. Some things can have high ROI. Some things will have low ROI.

  • We don’t embrace the fact that 1 piece of content can become 20 other pieces of content. Repurpose that podcast and turn it into a blog post. Turn that blog post into a Twitter thread. Turn that thread into a carousel on IG. Embrace the remix to maximize ROI.

  • We underestimate the power of distribution. It’s one of the biggest forces in marketing success. Two brands can create the same exact piece of content but the brand that distributes their content the best will always see more ROI.

  • We think content is old news. Don’t get me wrong. Web3, NFTs, Attribution, ABM, Metaverses, Crypto and all the other trending topics are very exciting. They’re HUGE opportunities. But so is content… If you create enough great content - you will unlock amazing leverage.

  • Content and SEO can provide you with leverage because you can build an audience and community. Once you have it. You don’t need to: Fly across the globe to reach your audience. Sponsor that event. Pay to distribute job postings. Reach out the journalists. You have leverage.

  • Content can be a business moat. The thing is… It takes time. A brand that creates and optimizes 50 pieces of content this year could generate 800,000 monthly organic visits from those same pieces of content 2 years from now.

  • Time in the content game is one of the most powerful plays. You can create and press publish something today that will shape culture & influence people for years. One post can reach millions of people. You just have to optimize or distribute it.

Content scales.

πŸ†˜ Community Chat of the Week: πŸ†˜

Do you have a content marketing strategy in place for your SaaS?

Copywriting πŸ“ˆ

Svet says his copy has generated over $12,000,000. A lot of that amount has been thanks to one thing: A BIG idea.

If you don't have one, your copy will likely bomb. But nail that part? And your copy will CRUSH. How to come up with a BIG idea?

  • What is a Big Idea? A BIG idea is something that makes your offer stand out from the rest. It's something no one's ever heard of before. That's why it's often referred to as a "unique mechanism".

  • Now, you might be wondering: Can I write good copy without a BIG idea? Sure. Many copywriters do. And their work might bring in some sales. But it will NEVER be a home run. *Home run - an offer that generates 8 figures in sales.

  • Because if the copy lacks a BIG idea... It'll sound like the rest of the offers that are fighting for the attention of millions of people. That's the very reason I spend most of my time just on the BIG idea. And I suggest you do the same if you want your copy to CRUSH.

  • How to come up with a BIG idea? Start following Evaldo’s 16-word method... This helped his ratio SKYROCKETED to 60-80% conversions.

  • What's this 16-word method? Define one belief and answer it with 10 questions. You HAVE to make the reader believe in the one belief. The formula says: This NEW OPPORTUNITY is the key to THEIR DESIRE and it's only attainable through MY NEW MECHANISM.

  • This one belief is the BIG idea of the promo. When you focus on the one (BIG) idea... You get rid of everything else that's not important... And this BIG idea drives your sales copy - be it a sales letter, an email, an advertorial, or a FB/YT ad.

  • And the 10 questions Evaldo mentioned earlier? They'll add a ton of emotions to your copy. They never change. But they SUPPLEMENT the BIG idea.

    • How is this different from anything I have seen before

    • What’s in it for me?

    • How do I know this is real?

    • What’s holding me back?

    • Who/What to blame?

    • Why now?

    • Why should I trust you?

    • How does it work?

    • How can I get started?

    • What do I have to lose?

In other words, the BIG idea: has to be new, has to be easy-to-do, and addresses their current desire. The last point is CRUCIAL. We're NOT creating a new desire. We're solving their current problems.

🧰 Marketing Tech Stack to Add this Week! 🧰

SPONSORED

Struggling to keep up with the ever-growing demand for quality content? Look no further! πŸš€

Content at Scale is here to revolutionize your content creation process and take your brand to new heights!

Scale Your Content Effortlessly: Scaling your content production has never been this easy! No matter the volume or variety of content you need, our SaaS tool has got you covered. πŸ“ˆ

From blog posts, articles, and social media updates to newsletters and product descriptions - we've got it all!

Growth Marketing πŸ“ˆ

Testimonials for SaaS can bring you trust, word-of-mouth, and increased conversions. But how do you ask for testimonials?

Goutham says he has collected 35+ high-quality testimonials from customers including video testimonials. Collecting testimonials might appear SUPER HARD to business owners But it's dead simple if you ask the right questions.

Here are 8 questions that work:

  1. 𝑾𝒉𝒂𝒕 π’‘π’“π’π’ƒπ’π’†π’Ž π’…π’Šπ’… π’šπ’π’– 𝒉𝒂𝒗𝒆 𝒃𝒆𝒇𝒐𝒓𝒆 π’–π’”π’Šπ’π’ˆ [π’šπ’π’–π’“ 𝒑𝒓𝒐𝒅𝒖𝒄𝒕/π’”π’†π’“π’—π’Šπ’„π’†]? Introduces potential customers to the problem you solve and helps your customers understand what your solution is all about

  2. π‘―π’π’˜ π’…π’Šπ’… [π’šπ’π’–π’“ 𝒑𝒓𝒐𝒅𝒖𝒄𝒕/π’”π’†π’“π’—π’Šπ’„π’†] 𝒉𝒆𝒍𝒑 π’šπ’π’– 𝒔𝒐𝒍𝒗𝒆 𝒕𝒉𝒆 π’‘π’“π’π’ƒπ’π’†π’Ž? Potential customers get to see the tangible benefits that your customers experience Highlights the value your business provides

  3. 𝑾𝒉𝒂𝒕 𝒅𝒐 π’šπ’π’– π’π’Šπ’Œπ’† 𝒕𝒉𝒆 π’Žπ’π’”π’• 𝒂𝒃𝒐𝒖𝒕 [π’šπ’π’–π’“ 𝒑𝒓𝒐𝒅𝒖𝒄𝒕/π’”π’†π’“π’—π’Šπ’„π’†]? Becomes a driving factor to convince potential customers to try your solution Helps potential customers understand how your solution is different

  4. π‘―π’π’˜ 𝒉𝒂𝒔 [π’šπ’π’–π’“ 𝒑𝒓𝒐𝒅𝒖𝒄𝒕/π’”π’†π’“π’—π’Šπ’„π’†] π’Šπ’Žπ’‘π’‚π’„π’•π’†π’… π’šπ’π’–π’“ π’ƒπ’–π’”π’Šπ’π’†π’”π’” 𝒐𝒓 π’…π’‚π’Šπ’π’š π’π’Šπ’‡π’†? The best part - brings out candid answers from your customers Increases relatability as potential customers will want similar results

  5. 𝑾𝒉𝒂𝒕 π’Žπ’‚π’…π’† π’šπ’π’– 𝒄𝒉𝒐𝒐𝒔𝒆 𝒖𝒔 𝒐𝒗𝒆𝒓 π’†π’™π’Šπ’”π’•π’Šπ’π’ˆ π’”π’π’π’–π’•π’Šπ’π’π’” π’Šπ’ 𝒕𝒉𝒆 π’Žπ’‚π’“π’Œπ’†π’•? Seeing why clients chose your business over competitors sheds light on your unique selling proposition

  6. π‘ͺ𝒂𝒏 π’šπ’π’– 𝒔𝒉𝒂𝒓𝒆 π’‚π’π’š π’Žπ’†π’•π’“π’Šπ’„π’” 𝒐𝒓 𝒓𝒆𝒔𝒖𝒍𝒕𝒔 π’šπ’π’–'𝒗𝒆 π’‚π’„π’‰π’Šπ’†π’—π’†π’… π’–π’”π’Šπ’π’ˆ [π’šπ’π’–π’“ 𝒑𝒓𝒐𝒅𝒖𝒄𝒕/π’”π’†π’“π’—π’Šπ’„π’†]? Tangible data adds credibility to the testimonial & increases trust in your brand Potential customers see the real value

  7. 𝑾𝒉𝒂𝒕 π’˜π’†π’“π’† π’šπ’π’–π’“ π’Šπ’π’Šπ’•π’Šπ’‚π’ 𝒄𝒐𝒏𝒄𝒆𝒓𝒏𝒔 𝒃𝒆𝒇𝒐𝒓𝒆 π’–π’”π’Šπ’π’ˆ [π’šπ’π’–π’“ 𝒑𝒓𝒐𝒅𝒖𝒄𝒕/π’”π’†π’“π’—π’Šπ’„π’†] 𝒂𝒏𝒅 π’‰π’π’˜ π’…π’Šπ’… π’˜π’† 𝒂𝒅𝒅𝒓𝒆𝒔𝒔 π’•π’‰π’†π’Ž? Reassures potential customers who may have similar concerns about your product/service

  8. π‘―π’π’˜ π’˜π’π’–π’π’… π’šπ’π’– π’„π’π’Žπ’‘π’‚π’“π’† [𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕/π’”π’†π’“π’—π’Šπ’„π’†] 𝒕𝒐 𝒐𝒕𝒉𝒆𝒓𝒔 π’šπ’π’– 𝒉𝒂𝒗𝒆 π’•π’“π’Šπ’†π’… π’Šπ’ 𝒕𝒉𝒆 𝒑𝒂𝒔𝒕? Invites customers to provide a comparative analysis on your behalf Highlights the advantages of your product/service

Pricing πŸ“ˆ

Denis says many founders are afraid to charge what their product is really worth. This is why you're struggling to charge higher prices than your competitors (and how to fix it):

The way most founders approach pricing is by taking prices from competitors, cutting 20% to compensate for ugly UI, and then trying to land sales. Doesn't lead anywhere:

  • If you position yourself as "X just cheaper", you rarely survive. That's why you need to design your own category. To achieve that, you find the biggest missing component in the current market:

  • Project management tools are not optimized for managing high-value clients with many stakeholders. That causes a drop in retention and lost revenue. You need to turn problems into an opportunity.

  • You create a new category: Client retention software. Now, instead of you competing at the $5/mo level, you can let your prospects build a link with how much revenue they lose from churned clients. They lose $50 000 a month in revenue from churned clients? As long as you structure the buyer's journey right, you charge 10% - 25% of that.

  • This exact approach allowed us to convert people at 10X the price with Netumo. And that's why market positioning is the first thing you need to focus on. Don't be selling at 1/10th of your worth.

How can we help each other? πŸ₯…

  • Are you providing any marketing services to SaaS and tech companies? We’re vetting marketing experts to help SaaS companies hire specific marketers. You can apply here.

  • Add your SaaS tool as a featured blog. We have opened up guest posts for SaaS tools like yours in SaaSwrites. Promote your SaaS, get a juicy backlink, and create your content investment

  • Let me help you build a marketing strategy for your Tech Product.Know more

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

See you next Saturday.

Ricky,

P.S. If you liked this edition, it would mean the world to us if you share it with your friends. :) Thank you in advance!

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