#7 - Write your SaaS Growth 📈

Hola SaaS founders and marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a Growth Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.Welcome to the 7th edition of Write Your SaaS Growth.Sorry for the delay this week, Revue (our newsletter service provider was down), and I'm happy it's back up! :)TL;DR In this edition, we discuss:Ads: Ads work when you have a clear segmentCold Email: Work on your offer before sending cold emailsContent Marketing: How to rank for BOFU keywordsCommunity: Integrate a community on top of your SaaSCopywriting: Slight tweaks to CTAs drive conversionsEmail Marketing: Nurture your visitors with emailsGrowth Marketing: Increase your customer base with the acquisitionSales: Building relationships will help you with salesSEO: Create below the BOFU content when starting outSocial Media Marketing: Care more about revenue than reachLet’s GO!

July 10, 2022

Growth Tip of the Week!

Ads

Ads are a great way to validate, find your target market, or scale your SaaS. If you are a SaaS founder, what is keeping you from running ads for your SaaS? To begin with Google Ads, have a clear picture of your main customer segment and what they search on Google.

Cold Email

A major part of your cold email campaign is your offer. While personalized lines work and may help your receiver feel good about themselves for a second, it's always the offer that initiates the reply. Double-down on your offer.

Content Marketing

A healthy way to rank for MOFU (Middle of the funnel) keywords (example: best {category} tool) is by creating cluster pages with TOFU and BOFU. Then create a pillar page with your MOFU page. Link all the intros of TOFU and BOFU cluster pages to your MOFU pillar page and let the linking juice fuel up the ranking of your MOFU page.

Community

If you have a set of users that are your SaaS customers - there is a high likelihood that they are on the same journey and state in the business. Integrating a community on top of your SaaS will bring them a lot more value than just the SaaS subscription.

Copywriting

All that matters for your SaaS is conversions from visitors. Often it's slight tweaks that help your visitors become customers and then raving fans! Great copywriting starts with persuading the reader. And ends with the reader taking action. Relook your CTA and make some tweaks to improve your conversions today!

Email Marketing

If you're not collecting $ on conversions, collect emails. Build a list along with building an MRR. IF your prospect has come to your website, they share an interest in what you have to offer. They might not purchase today, but they can purchase tomorrow. All you have to do is nurture them with your emails.

Growth Marketing

The three biggest acquisition channels for SaaS are Direct Sales, Referrals, and Piggy-backing. Direct sales are a must for early-stage SaaS products. Add a referral next to that (incentivizing existing supply to refer new supply) with launching in an existing marketplace (piggy-backing).

Sales

Sales can be overwhelming but it's all about relationships. B2B enterprise sales also work with relationships and building them. If you are looking to build a solid pipeline of customers for your SaaS, focus on building relationships. The sales will follow.

SEO

If you are looking to get started with your SaaS SEO journey, start with writing user guides for all your smallest SaaS features. Then optimize them for SEO by adding a benefit to the title. You'll create SEO relevance + great customer support. Now add rich media to these user guides (YouTube video, maybe a podcast, etc) and do links. This will send further strong signals to Google.

Social Media Marketing

With social media strategy, measure results with revenue and not reach. You can reach millions of people with your social media content but it doesn't add value if it's not adding direct revenue to your SaaS. Having a mix of content strategy and copywriting will help ensure you get the reach and make the most out of the conversions.

Behind the scenes

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

Which story did you love the most and how are you growing your SaaS product? Would love to hear back from you!

See you next Saturday.

Ricky,

Reply

or to participate.