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  • #76 - SaaSwrites - Write your SaaS Growth 📈

#76 - SaaSwrites - Write your SaaS Growth 📈

Ads, Cold Email, Content Marketing, Community and Copywriting for growth

Sorry for the delay - we forgot to hit send to email yesterday!

Hello sassy folks!

We are SaaSwrites, and every Saturday, we curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a Growth Marketing Hub.

We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS. Welcome to the edition #76 of Write Your SaaS Growth. In this edition, we discuss: Ads, Cold Email, Content Marketing, Community and Copywriting as solid mediums for growth.


Are you experimenting with growing your SaaS through ads? There is a lot of debate on when and how you should run your ads. I personally feel it should either be at an idea validation stage or at the scale stage. Not at the stage when you are looking to grow.

Cold Email

Sending a cold outreach to your prospect? It's easy to write a lot! Explain everything that your prospects need to know. It makes sense right? But no, the problem is that your prospects are busy. Help them make a yes/no decision and your outreach will succeed.

Content Marketing

Content marketing is HOT right now! Everyone seems to be looking to create, build, and distribute content. But you need to understand that content is a long game. It takes time. Patience. and sweat! But you can get there faster, you just need to quickly adopt the best practices and avoid making mistakes.


If you are building a product, you can easily build a community around it. It's usually the same set of people that use your product. You give these people a chance to connect and help each other too. But do not get overwhelmed with managing a community (yet!).

Here are some other ways you might already be building a community:


Do not complicate your writing. Your landing page. Or your cold outreach.

Be direct.

If you are not, people who are interested will become confused … and leave.

Want some homework? Go to https://swiped.co/ and take a couple of ads and try rewrite them. Or use them as inspiration to rewrite a piece of your own internal copy.

That’s it for this week!

See you next Saturday.

The SaaSwrites Team

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