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- #76 - SaaSwrites - Write your SaaS Growth 📈
#76 - SaaSwrites - Write your SaaS Growth 📈
Ads, Cold Email, Content Marketing, Community and Copywriting for growth
Qayyum Rajan
February 04, 2024
Sorry for the delay - we forgot to hit send to email yesterday!
Hello sassy folks!
We are SaaSwrites, and every Saturday, we curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a Growth Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS. Welcome to the edition #76 of Write Your SaaS Growth. In this edition, we discuss: Ads, Cold Email, Content Marketing, Community and Copywriting as solid mediums for growth.
Ads
Are you experimenting with growing your SaaS through ads? There is a lot of debate on when and how you should run your ads. I personally feel it should either be at an idea validation stage or at the scale stage. Not at the stage when you are looking to grow.
In order to get paid acquisition to work for your startup, consider these 3 factors:
1. Cost: Is your margin high enough to sustain the channel's cost?
2. Audience Fit: Does it offer the right targeting to reach your audience?
3. Volume: Can you consistently reach that audience?— Demand Curve (@GrowthTactics)
Mar 9, 2021
Cold Email
Sending a cold outreach to your prospect? It's easy to write a lot! Explain everything that your prospects need to know. It makes sense right? But no, the problem is that your prospects are busy. Help them make a yes/no decision and your outreach will succeed.
Content Marketing
Content marketing is HOT right now! Everyone seems to be looking to create, build, and distribute content. But you need to understand that content is a long game. It takes time. Patience. and sweat! But you can get there faster, you just need to quickly adopt the best practices and avoid making mistakes.
The 7 deadly sins of content marketing:
• Ignoring SEO
• Neglecting distribution
• Inconsistent brand voice
• Publishing without clear goals
• Relying on assumptions, not data
• Cross-posting across all social media
• Spamming audiences with salesy content— Foundation 🎧 (@FoundationIncCo)
Jun 7, 2022
Community
If you are building a product, you can easily build a community around it. It's usually the same set of people that use your product. You give these people a chance to connect and help each other too. But do not get overwhelmed with managing a community (yet!).
Here are some other ways you might already be building a community:
Community-building can be done in different ways:
- Content creation
- Sharing your journey in forums
- Participating in Slacks/DiscordsThe common denominator; helpful contribution
— Ben Tossell (@bentossell)
Nov 5, 2021
Copywriting
Do not complicate your writing. Your landing page. Or your cold outreach.
Be direct.
If you are not, people who are interested will become confused … and leave.
Copywriting tip:
Stop trying to be clever. Be clear.
- Simple words
- Shorter sentences
- Remove commas and semicolons
- Use active voiceEasy to understand = Profitable
— Beemer (@Wyatt_Beemer)
Jun 7, 2022
Want some homework? Go to https://swiped.co/ and take a couple of ads and try rewrite them. Or use them as inspiration to rewrite a piece of your own internal copy.
That’s it for this week!
See you next Saturday.
The SaaSwrites Team
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