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- #77 - SaaSwrites - Write your SaaS Growth 📈
#77 - SaaSwrites - Write your SaaS Growth 📈
Email Marketing, Growth Marketing, Sales, SEO and Social Media Marketing
Qayyum Rajan
February 17, 2024
Hello makers!
We are SaaSwrites, and every Saturday, we curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a Growth Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS. Welcome to the edition #77 of Write Your SaaS Growth. In this edition, we discuss: Email Marketing, Growth Marketing, Sales, SEO and Social Media Marketing
Email Marketing
Tons of factors to help your emails get ROI. One of the rarely discussed is the from field. Who should be sending out the emails? Your brand or your company? Personally, as a founder building, a personal brand is great! SO your email surely needs that personal touch. But people might not know you (yet!). So having this template works for me: {name} from {SaaS tool}. What about you?
Tomorrow I’m going to test the assumption that it’s better to send emails from a person’s name.
So many times I get messages from John Does and I have no idea which company they’re from 🤨
Curious to see if I’ll get more opens sending from Andrea Bosoni or Zero to Marketing.
— Andrea Bosoni (@theandreboso)
9:44 AM • Jun 8, 2022
Growth Marketing
Growth is often an overrated term. It signals that there are tons of different things that need to be constantly performed. But it gets easy and simple when you go back to the basics. And focus.
Know your audience -> Know where they are -> Know what you are good at -> Know how to deliver value to them
This thread will help you redefine your growth strategy!
I've spent over 15,000 hours building digital businesses.
Don't throw away $300k on a marketing agency.
Instead, use these 10 tips to create an unstoppable growth strategy:
— Ben Grant (@BenGrant49)
4:29 PM • Jun 5, 2022
Sales
The best growth and marketing strategy is to sell. Selling today is mostly done behind the curtains (cold email outreach/content marketing/SEO), but closing B2B sales will need you to talk to your customers - face-to-face. As a founder, embrace selling. Embrace talking to your customers.
SEO
SEO is a big effort! You need to create quality content plus optimize your pages! While you do that, here is another thing you can add. Including quality custom images. It seems easy to just pick up an image from the internet, but adding a custom enhances the quality of a page. This extra step will help!
Adding custom images — like infographics — is a great way to improve the quality of a page and help it rank better on Google.
At the end of the day, SEO is more-or-less a quality score.
The higher the quality of a page, the more likely it will rank well in Google.
— Keval Shah | Ecommerce SEO (@SEOKeval)
10:38 PM • Jun 9, 2022
Twitter is amazing! I know founders that are growing MRR by sending #buildinpublic tweets! Just a reminder to restart your Twitter engagement if you are not already (and a small reminder for me too!). Plus the maker community on Twitter is awesome.
Maker Twitter is an amazing place.
I just tweeted about earning first dollars with my SaaS and hundreds of people cheered on.
And I got ~100 new followers.. in a day! 🤯
This is an insane number when you are still under 500 total followers.
Hello 👋 and thank you everyone!
— Giorgi Mzrnsh (@mzrnsh)
7:11 AM • Jun 8, 2022
That’s it for this week!
See you next Saturday.
The SaaSwrites Team
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