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#8 - Write your SaaS Growth š
Namaste SaaS founders and marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletterĀ āWrite your SaaS GrowthāĀ by SaaSwrites - a Growth Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.Welcome to the 8th edition of Write Your SaaS Growth.TL;DR In this edition, we discuss:Ads: Ads are to be different per the buyer stageCold Email: Cold emails require a lot of experimentationContent Marketing: Content marketing helps your SaaS build relationshipsCommunity: Community is just like any other product.Ā Copywriting: Great copywriting is 90% market research.Email Marketing: Your customers would love to hear from youGrowth Marketing: measure your SaaS activation through CTRSales: Get people to do a small taskSEO: Every new article published will add gasoline to the fireSocial Media Marketing: Build your following based on where your audience existsLetās GO!
Growth Tip of the Week!
Most SaaS companies have terrible positioning for 1 or more of the following reasons:
- They're not clear about who they help
- They're not clear about how they're helping
- They're not explaining why they're different from other ways of solving their ideal customer's problems— Marc Thomas isn't here right now (@iammarcthomas)
Jul 13, 2022
Ads
Ads solve multiple purposes. Your ad campaign needs to talk to users at their buying stage and journey. An ad campaign for the cold top of the funnel might look different for someone down at the funnel. Ads with a pain point might be good for someone down the funnel. Social proof ads are great for retargeting ads for someone middle of the funnel. Product demo ads will be good for down the funnel.
Related: Ads for your SaaS Growth (Ads 101)
Todayās B2B SaaS ad example from @Frontify
This kind of social proof ad might not be best for cold traffic at the top of the funnel because it doesnāt really explain what the product does, but itās great for retargeting!
#facebookads#b2bsaas#adexamples
— Aaron Zakowski (@aaronzakowski)
Jul 11, 2022
Cold Email
Cold emails require a lot of exprimentation. Cold emails are not magic. Every industry, sector, and target audience group is different. You still need to send a lot of cold emails and validate with data to understand what works.
Cold email tip:
Instead of spending time thinking about the best angle
Send 3000 cold emails
You'll have wayy more knowledge after
Optimizing without data = Guessing
— Leevi š¦ (@LeeviEerola)
Jul 12, 2022
Content Marketing
Content marketing helps your SaaS build relationships. In the digital world, you cannot do marketing with content. It applies to your ads, email marketing, social media pipeline, community, SEO, generating leads, and building your SaaS authority. If you master content marketing, you will master every other marketing channel.
Community
Community is just like any other product. You get to a process that helps you build a SaaS around the community. While there is nothing better than having a SaaS with the community, it always helps when you build the community first. When you build the trust in a community, your sales cycle with SaaS will be much easy.
Copywriting
Great copywriting is 90% market research. Doing correct market research puts you ahead of 95% Marketers. SaaS problem statements, copy flow, and conversions are most likely to happen when you know your customers in and out!
2. To know your customers
Go to where your ideal customers are and listen to them, e.g FB groups, twitter etc.
Know what they want and where they are. E.g Reddit, quora etc.
Write down
- What problems they are facing
- What they want to achieve— šš®šæš°šš (@hey_earcus)
Jul 14, 2022
Email Marketing
Your customers would love to hear more from you, on a set frequency. Thatās why a weekly newsletter works perfectly well for your SaaS. Just letting your customers know what you are up to on a regular basis will help you reduce churn and increase trust in your customers.
Growth Marketing
You can simply measure your SaaS activation through Click Through Rate (CTR). Your CTR can come directly from any view (ads, content, cold email etc.). Any impression your SaaS performs in front of your customer and how the customer reacts is measured through the CTR.
4/ Activation Rate
It measures the total no. of new users who took pre-decided action within a specified period of time
The action taken is known to deliver the initial customer value
How to measure:
Activation rate = (Users who performed a key action/total no. of users)*100
— Gaurav (@agarwal__gaurav)
Jul 13, 2022
Sales
Get people to do a small task and theyāll be more open to doing what you ask next. Like asking for their email before the credit card details. Your SaaS is a series of micro steps. Every step will take you closer to your prospect adopting your SaaS.
SEO
Every new article published will add gasoline to the fire. After a while, even if your posting schedule is irregular, your SEO will gather enough momentum over time to build a huge volume of search impressions and views. Keep publishing today.
Yes, #SEO takes time.
But you might be surprised how fast things can happen when you frontload everything.
Of course, a regular publishing cadence is important, but a "content blitz" can really pour gas on the fire. š„
Watch the results disconnect from the publishing effort..
— Ryan Kane (@heyryankane)
Jul 15, 2022
Social Media Marketing
Build your social media following based on where your audience exists. LinkedIn is a powerful tool for B2B prospects. Twitter is great for creators, SaaS owners, and agency owners. B2C can do well on visual channels like Instagram, TikTok. Pair YouTube messaging with SEO and content. Build a strategy around your social media marketing.
The 2nd rule of SaaS:
Stop trying to be everything to all people. Anti-personas are as important as personas.
— Patrick Campbell (@Patticus)
Jul 13, 2022
Behind the scenes
Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.
Which story did you love the most and how are you growing your SaaS product? Would love to hear back from you!
See you next Saturday.
Ricky,
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