• SaaS Writes
  • Posts
  • SaaSwrites #83 - Write your SaaS Growth with these 7 Google Ads Hacks

SaaSwrites #83 - Write your SaaS Growth with these 7 Google Ads Hacks

Welcome to the edition #83 of Write Your SaaS Growth. In this edition, we discuss 7 growth hacks with Google Ads for your SaaS

Author

Qayyum Rajan
May 11, 2024

Welcome 900+ SaaS Founders, Tech Entrepreneurs, and  Marketers to the Write your SaaS Growth Newsletter.

Today we are talking about growing with Google Ads

Luke shares 7 growth hacks with Google Ads for your SaaS:

  1. Optimize Quality Score: Your Quality Score impacts your CTR and ad ranking. Google rewards high QS advertisers with lower CPC and higher ad positions. To increase tour QS & ROI, give special attention to:

    1. Ad Relevance

    2. Click through rate

    3. Product Page

  1. Appeal to Emotions Half of all ads are average or below-average performers. They all sound the same. Boring. So how do you achieve high-performing ads? Emotions. If you can’t make them feel something, you can’t get them to click.

  2. Optimize for Mobile: 50% of searches from phones. Mobile typically already has greater intent as people are on the go and need to be fulfilled immediately. Funnel: Ad -> Click-to-Call -> Lead Captured

  3. Use Competitor’s Keywords: One of the best hack to get you more clicks. But also increase the ROI of your PPC campaign… Is to use competitor’s keywords. It’s proven that there’s purchasing intent through those keywords. Take advantage of it.

  4. Geotargeting: If you don’t optimize ads based on location… You’re losing traffic. Geo-targeting helps you find your ICP by assessing their behavior.

    1. Create custom ad content

    2. Generate traffic

    3. Funnel them Use geo-targeting for this

  5. Negative keywords: Want a boost in your ROAS? Use negative keywords. You only attract potential buyers, which increases the conversion rate. e.g. Running shoes → Use negative keywords such as “dress shoes” or “high heels”

  6. Draft Touch Insane Ads: If you can surprise ad visitors, you’ll stay top of mind. Draft compelling ad copies by adding an emotional touch. Make it irresistible for your viewers to take action. There are various ways to do this, but what’s most important is… Make them click the ad.

Bonus: Formatting Use Title Case in your First Heading. The second heading should support the first one. And add a clear CTA. Show success, reviews, and your USP.

Check out this article for a more in depth view:

How to Spy on your Competitor Google Ads? (2024)

We discuss how to spy on your competitor Google Ads from Google Ads experts.

www.saaswrites.com/spy-competitor-google-ads?utm_source=saaswrites.beehiiv.com&utm_medium=newsletter&utm_campaign=72-write-your-saas-growth

Until next time, makers.

The SaaS Writes team

Reply

or to participate.