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SaaSwrites #84 - Build a higher converting landing page with 7 tweaks
Welcome to the edition #84 of Write Your SaaS Growth. In this edition, we discuss one thing … Landing Page Copywriting
Qayyum Rajan
May 25, 2024
Hello makers!
Welcome to the edition #84 of Write Your SaaS Growth. In this edition, we discuss one thing … Landing Page Copywriting
Shounak after working on 250 SaaS startup landing pages in 2022 shares 7 lessons that you can apply to your startup landing page:
Lesson 1: Use inclusive language targeting all the different personas the product serves. For example, the headline copy on your landing page may be restricting the product's scope to just software companies, whereas it can also be used by creators, authors, designers.
Lesson 2: Show users the after-effect of using your product. Don’t have 50% of the 6 words in the a headline as features (payments, taxes, subscriptions). Instead write about the after-effect of these features, for example, taking away the hassle of running a business as a creator.
Lesson 3: Start your headline with powerful verbs/action words. Do not start the headline on the Landing Page with a noun. Not optimal. By starting with a verb, you enable your users to take action right away and visualize the impact of the product. You also hook them in.
Lesson 4: Use 2 sentences in your sub headline. S1: A pain point S2: A corresponding solution. Reword the sub headline to show a pain point (handling boring biz stuff), a solution (put these things on autopilot), and an after effect (ship more cool stuff).
Lesson 5: Show the "why" behind your product. Show the problem with the status quo + the reason why you exist. It's a good exercise in positioning.
Lesson 6: Give your features TLDR in a neat UI/UX layout. Every feature has a headline, subheadline + a corresponding screenshot.
Lesson 7: Leverage strong social proof. Use case studies, customer quotes + branded guides to showcase its credibility. When I come on the page I have no doubt in my mind that these guys know their s**t. First impressions matter. Build trust my fellow founders.
If you’re considering a revamp to your SaaS landing page, apply these 7 golden lessons. And the biggest lesson: Keep it simple.
Heres a crazy idea …
Scrapping the landing page?
I made a version of the landing page with just a simple value prop & signup button, to optimize for conversions.
Conversions went from 11% to 17%, and even peaks during times of high WoM (like right now it's at 26%).
Pros: More users (duh) - Those that want to read more content find it, and don't get confused
Cons: Slight reduction in user activation (people sign up for product without all the context of what it can do). Have to focus more on in-app onboarding to educate (not that bad).
Worth a shot?
Thats it for this week!
The SaaSwrites Team
We are SaaSwrites, and every other Saturday, we curate/create this bi-weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a Growth Marketing Hub.
We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.
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