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Hello makers!

Welcome to the edition #86 of Write Your SaaS Growth. In this edition, we discuss one thing … content repurposing 

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How to turn 1 content idea into 200+ content pieces

You want to create content for LinkedIn, but after a few posts, you are running out of ideas?

The good thing: There is a solution. You need to follow a clear framework, a process. So you will never run out of content ideas.

Here is the framework we follow to turn 1 content idea into 50+👇

Step 1: Define 3-4 content pillar topics

Those are the main topics you want to talk about. Topics your ideal customers care about.

If you are early-stage, select topics that are rather BOFU (bottom of the funnel) topics.

Step 2: Write a long-form blog post/article for each topic

Now this is the step where you need to spend the most time. The goal is to create high-quality long-form articles for the relevant topics. This could be a ‘How to’ article or ‘Ultimate guides for X’ type of content.

Examples:

• The Ultimate Guide to reduce SaaS churn rate

• How to reduce your sales cycle with mutual action plans

Step 3: Turn your long blog/article into several shorter articles

Once you have a detailed article on a specific topic, you can split it into shorter, more focused articles. Take parts of the long article and look at them from different angles. Here are 8 examples of new titles you can use:

1. Best tips on [TOPIC] (e.g., Best tips to reduce sales cycles with mutual action plans)

2. Do's and Don'ts of [TOPIC]

3. Top 10 tips on [TOPIC] (e.g., Top 10 tips to reduce your SaaS churn rate)

4. [X] steps guide to [TOPIC]

5. [X] reasons why [TOPIC] is important/hard

6. Biggest mistakes about [TOPIC]

7. Best tools for [TOPIC]

8. Best books/events/influencers/reports for [TOPIC]

So, from one long article, you can create 8 new shorter articles, making a total of 9 articles.

Step 4: Turn these blog posts/ articles into X multiple LinkedIn posts

Now you can turn any of the blog posts/articles into multiple LinkedIn posts.

Let’s take again the example of the ‘Top 10 tips to reduce your SaaS churn rate’.

You can easily create the following 6 LinkedIn posts:

• text-only post

• carousel

• listicle

• 1-page cheatsheet

• (selfie-style) video (e.g. a 5-minute highlight video of the new blog post)

• screen recording video (Loom video)

• you can be very creative here and maybe find your own formats

Make sure that you always link to the long-form blog post on your video (but not in the post, better as a comment on your post).

So let’s quickly do the math: 9 articles x 6 LinkedIn post formats = 54 LinkedIn posts.

Step 5: Create 3-5 variations for each of the LinkedIn posts

A hack big creators like Justin Welsh leverage perfectly.

You create slightly different versions of each post - e.g. changing the hook (first 3 lines of your post), while keeping the rest almost identical. Or you rephrase it a bit, but keep the message the same.

Quick math: 54 posts x 5 versions = 200+ posts

Step 6: Schedule the posts via Taplio/Publer with monthly rhythm

Now you have 200+ posts ready to use.

I would recommend using a tool like Taplio or Publer and schedule your posts.

Every 2-4 weeks, you can post about the ‘same’ topic again.

Step 7: Review posts and use them again or repurpose

Don’t forget to analyze your posts. identify the posts that worked very well and find patterns.

Reuse them again and schedule a new post.

Maybe you also want to slightly adapt the post (based on the learnings you made so far).

But if you choose topics that are highly relevant to your ideal customers, those are not getting ‘old’ - you can repurpose them over and over again.

With only 1 content topic you can end up with 200+ posts. Now with this framework, you will never run out of ideas 🙂

The SaaSwrites Team

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