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SaaSwrites - Write your SaaS Growth 📈 - Issue #3

Hello marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter â€˜Write your SaaS Growth’ by SaaSwrites - a Growth Marketing Hub. We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.Welcome to the third edition of Write Your SaaS Growth. In this edition, we discuss:AdsCold EmailContent MarketingCommunityCopywritingEmail MarketingGrowth MarketingSalesSEOSocial Media MarketingLet’s get started:

June 11, 2022

Ads

Are you experimenting with growing your SaaS through ads? There is a lot of debate on when and how you should run your ads. I personally feel it should either be at an idea validation stage or at the scale stage. Not at the stage when you are looking to grow.

Cold Email

Sending a cold outreach to your prospect? It's easy to write a lot! Explain everything that your prospects need to know. It makes sense right? But no, the problem is that your prospects are busy. Help them make a yes/no decision and your outreach will succeed.

Content Marketing

Content marketing is HOT right now! Everyone seems to be looking to create, build, and distribute content. But you need to understand that content is a long game. It takes time. Patience. and sweat! But you can get there faster, you just need to quickly adopt the best practices and avoid making mistakes.

Community

If you are building a product, you can easily build a community around it. It's usually the same set of people that use your product. You give these people a chance to connect and help each other too. But do not get overwhelmed with managing a community (yet!).

Here are some other ways you might already be building a community:

Copywriting

Do not complicate your writing. Your landing page. Or your cold outreach.

Be direct.

If you are not, people who are interested will become confused.

and leave.

Email Marketing

Tons of factors to help your emails get ROI. One of the rarely discussed is the from field. Who should be sending out the emails? Your brand or your company? Personally, as a founder building, a personal brand is great! SO your email surely needs that personal touch. But people might not know you (yet!). So having this template works for me: {name} from {SaaS tool}. What about you?

Growth Marketing

Growth is often an overrated term. It signals that there are tons of different things that need to be constantly performed. But it gets easy and simple when you go back to the basics. And focus.

Know your audience -> Know where they are -> Know what you are good at -> Know how to deliver value to them

This thread will help you redefine your growth strategy!

Sales

The best growth and marketing strategy is to sell. Selling today is mostly done behind the curtains (cold email outreach/content marketing/SEO), but closing B2B sales will need you to talk to your customers - face-to-face. As a founder, embrace selling. Embrace talking to your customers.

SEO

SEO is a big effort! You need to create quality content plus optimize your pages! While you do that, here is another thing you can add. Including quality custom images. It seems easy to just pick up an image from the internet, but adding a custom enhances the quality of a page. This extra step will help!

Social Media Marketing

Twitter is amazing! I know founders that are growing MRR by sending #buildinpublic tweets! Just a reminder to restart your Twitter engagement if you are not already (and a small reminder for me too!). Plus the maker community on Twitter is awesome.

Behind the scenes

Thanks for reading! We have launched SaaSwrites around 2 weeks and it’s a humble attempt to help SaaS founders and marketers grow their SaaS.

We curate and create a library of all marketing and growth channels to help you grow.

That’s it for this week!

See you next Saturday.

Ricky,

Founder, SaaSwrites

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