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SaaSwrites - Write your SaaS Growth 📈 - Issue #5

Hola marketers! My name is Ricky, and every Saturday, I curate/create this weekly newsletter ‘Write your SaaS Growth’ by SaaSwrites - a Growth Marketing Hub.We discuss curated growth tactics, strategies, and marketing channels in easy-to-digest nuggets to help grow your SaaS.Are you looking for something more, or would like to discuss any growth strategy? Reply to this email and let's talk! :) Welcome to the 5th edition of Write Your SaaS Growth. In this edition, we discuss:AdsCold EmailContent MarketingCommunityCopywritingEmail MarketingGrowth MarketingSalesSEOSocial Media MarketingLet’s GO!

June 25, 2022

Growth Tip of the Week!

Ads

When you run ads for your SaaS, make sure you are empathetic with your customer. Target them when they would want to see the ad. Not when they would not want to. For example, building a procurement B2B SaaS? Target them when they are looking for procurement or talking to vendors. Add that context and it will do wonders!

Cold Email

Cold emails are counter-intuitive. The more you are non-salesy, the higher your sales get. It's an art to provide value in little words, yet help the prospect do business with you. Pulling a market based on your cold emails is an art that will grow your SaaS with haps of prospects.

Content Marketing

A content calendar is very tactical, it documents the specifics of how you will execute the content strategy you’ve developed. Content Plan includes details such as the key topic areas you will cover, what content you will create, when and how to share your content, and specific calls to action you will include. Building a content calendar will give you a good head start!

Community

Having an engaged community for your SaaS can bring you so much ROI! However, it's difficult as a solo-founder to build a community along with everything else! However, it is possible to bootstrap a community in a niche and create tons of value for your users. Something to think through this weekend?

Copywriting

Are you building traffic on your SaaS landing page but lacking conversions? It's mainly because your SaaS landing page lacks clarity on what users should know about your product. You also might need to look at why they want to know, and what they want to know. Continue to talk to your users and understand their goals, and tweak your copy accordingly!

Email Marketing

With everything that your SaaS does, keep building your email list. That's an audience you own and can solve a lot of your problems with respect to staying in intimate touch with your customers.

Growth Marketing

There are so many opportunities for your marketing and product to shake hands. Find unique creative ways to help your users with marketing while they use their product? Having user-generated content on one of your key aha moments is one good example.

Sales

Sales need to be ultra-specific too. Imagine your sales outreach with a SaaS tool that is for all agencies vs a SaaS tool that helps agencies doing $100k ARR to grow to $250k ARR. What will have a bigger impact?

SEO

SEO can be overwhelming but you got to start! There is a ton of information and lots of value to provide, plus tons of resources to choose from. To start, just figure out a blog publishing schedule, and post your first blog post. Then learn from there.

Social Media Marketing

Looking to grow your Twitter account with your SaaS? This is something I am working on too. It's a great way to build a personal brand and get those early customers in.

Behind the scenes

Thanks for reading! SaaSwrites is a humble attempt to help SaaS founders and marketers grow their SaaS.

My microphone is now working! Gearing up to bring audio and video content with some of the SaaS founders on growth channels.

Stay tuned! That’s it for this week!

See you next Saturday.

Ricky,

Founder,

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