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- Write your SaaS Growth - Issue #2
Write your SaaS Growth - Issue #2
Hey! My name is Ricky, and every weekend, I curate and create the weekly newsletter ‘Write your SaaS Growth' by SaaSwrites. We discuss multiple organic growth tactics and strategies to grow your SaaS. Check the Growth Marketing Hub SaaSwrites.Welcome to the second edition of Write Your SaaS Growth. In this edition, we discuss:Content MarketingCopywritingSEOLet’s get started:
Content Marketing
Here are three useful tips on Content Marketing.
Amanda shares multiple ways you can generate and distribute your SaaS-specific content.
Takeaway: Your content can be creatively published.
You can add a Help section and Tutorials on how to use your SaaS for every process, transaction, and feature.
SEO is a long-term play.
But Content Marketing can still score short-term wins:
• Case studies (for Sales)
• Quizzes (Growth or Product)
• Tutorials of your product (CS)
• Trend pieces using your data (PR)
• Bundle blog posts into a gated PDF (Demand Gen)— Amanda Natividad (@amandanat)
Jun 1, 2022
Another reminder here that content marketing takes time.
Do not get discouraged if nothing happens to your initial published content. Just stay focused and keep publishing.
Content marketing takes time...
At first, no one listens to you, no one signs up to your page, no one cares.
But suddenly, you get 1000s of followers, 100s of sign-ups and everyone is watching.
Play the long-term game.
— Mariano (@thisismariano_)
Jun 2, 2022
Last one: Do make sure your website is fully functional for content marketing to work.
Copywriting
Here are 50 tips or lessons learned on copywriting. It's a short masterclass.
50 Pieces of Profitable Copywriting Advice:
1) Your prospect doesn't care about you, your company or your mission.
2) The most powerful word in all of advertising: "You"
3) The second most powerful word in all of advertising: "Free"
— JK Molina (@OneJKMolina)
Jun 4, 2022
Your promise is everything in your copy. It's not about your fancy words or indulging in your market's imaginative senses.
It boils down to three things:
Offer
Promise
Simple words
People don’t buy from you because of what you provide…
They buy because of what you promise.
❌ A new approach to copywriting
✅ You too can write copy that sells $1,000,000 in 7 days.If you have no strong promise…
You’re wasting your time.— Jake (@copyeden_)
May 31, 2022
Write your SaaS copy with conviction if you know your SaaS can solve your user's problem.
Tip: Conviction statements
If you don't have conviction and confidence in your copywriting, users won't feel compelled to take action.
Turn soft phrases like "we help with" into strong promise statements:
— Jeremy Moser (@jmoserr)
May 31, 2022
SEO
Looking to index your new SaaS site? This tip to get faster indexing from Jake is GOLD.
This indexing tip will CHANGE YOUR LIFE* 🔥
Click a link in Google Docs to see if it's indexed or not.
Preview pops up → indexed
No preview → not indexed*May have oversold this. I mean, it's not the most advanced SEO tip, but it's handy for double checking internal links.
— Jake (@jsvxc)
Jun 1, 2022
A lot of SaaS founders are focusing on SEO but still continue to make these mistakes. Are you making any one of them?
I've audited & consulted w/ hundreds of affiliate/niche SEO sites.
Here are the most common issues:
- Content Creation Without Keyword/Competitor Research
- No Internal Linking/Topical Clustering
- Slow Sites/Pages
- Over Optimized Anchor Text
- High Link Velocity That Falls Off— Charles Floate 📈 (@Charles_SEO)
Jun 1, 2022
Stop making SEO complicated. It's about these three things:
Forget what the gurus are telling you, SEO ultimately comes down to:
• Great Content
• Great User experience
• ConsistencyMaster all three of these things, and you'll never have to worry about your rankings.
— Alek Asaduryan (@Ldnbox)
May 31, 2022
Behind the scenes
Thanks for reading! We have launched SaaSwrites this week and it's a humble attempt to help SaaS founders and marketers grow their SaaS.
We curate and create a library of all marketing and growth channels to help you grow.
That's it for this week!
See you next weekend.
Ricky,
Founder, SaaSwrites
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